--- title: Capacity Interactive Ideas | Data-Driven Display (3) description: Data-Driven Display | Ideas from Capacity Interactive, Digital Marketing Consulting for the Arts (3) --- [Get Timely Resources](##) - [Resources & Insights](https://capacityinteractive.com/resources-and-insights/) - [CI to Eye Podcast](https://ideas.capacityinteractive.com/ci-to-eye-podcast) - [Blog](https://ideas.capacityinteractive.com/) - [CTA Generator](https://ideas.capacityinteractive.com/cta-generator-0) - [Social Media Ad Dimensions](https://ideas.capacityinteractive.com/social-media-ad-dimensions) - [Boot Camp Videos](https://ideas.capacityinteractive.com/boot-camp-videos) - [Web Analytics Videos](https://ideas.capacityinteractive.com/demystifying-google-analytics-video-series) - [Downloadable Content](https://capacityinteractive.com/downloadable-content/) - [Social Media Content Calendar](https://ideas.capacityinteractive.com/content-calendar) - [Arts Industry Benchmark Study](https://ideas.capacityinteractive.com/arts-industry-digital-marketing-benchmark-study) - [Ticket Buyer Media Usage Study](https://ideas.capacityinteractive.com/performing-arts-ticket-buyer-media-usage-study) - [Digital Events](https://capacityinteractive.com/webinars-and-events/) - [Boot Camp](http://bootcamp.capacityinteractive.com/registration) - [CI on the Digital Road](https://ideas.capacityinteractive.com/ci-on-the-road) - [What We Do](https://capacityinteractive.com/services/) - [About](https://capacityinteractive.com/about/) - [Clients](https://capacityinteractive.com/clients/) - [Team](https://capacityinteractive.com/team/) - [Careers](https://capacityinteractive.com/careers/) - [Contact Us](https://capacityinteractive.com/contact/) - [Privacy Policy](https://capacityinteractive.com/privacy-policy/) ![](https://ideas.capacityinteractive.com/hubfs/IDEAS.jpg) # Ideas ### [Best Practices for Creating Stunning (and Effective) Display Ads](https://ideas.capacityinteractive.com/best-practices-for-creating-display-ads) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/Blog%202017/Blog%202017.09%20Best%20Practices%20for%20Creating%20Stunning%20%28and%20Effective%29%20Display%20Ads/Blog%202017.09%20Best%20Practices%20for%20Creating%20Stunning%20%28and%20Effective%29%20Display%20Ads-01.png)](https://ideas.capacityinteractive.com/best-practices-for-creating-display-ads) September 18, 2017 Display ads are digital “billboards.” Just as someone drives down the highway and may see a billboard for a few seconds, someone scrolls through their phone or PC and sees a display ad on their screen for a few seconds. You must capitalize on that moment to capture someone’s attention before they keep scrolling. [Read More >](https://ideas.capacityinteractive.com/best-practices-for-creating-display-ads) ### [Customer Retention is Broken. Here's How to Fix It.](https://ideas.capacityinteractive.com/customer-retention-is-broken) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/Blog%202017/Blog%202017.19%20Customer%20Retention/Blog%202017.09%20Customer%20Retention-01.png)](https://ideas.capacityinteractive.com/customer-retention-is-broken) September 11, 2017 If I told you you’d lose 68% of your customers next year, you’d probably be a bit worried, right? [Read More >](https://ideas.capacityinteractive.com/customer-retention-is-broken) ### [Real Talk: 2017 Digital Marketing Priorities for Arts Administrators](https://ideas.capacityinteractive.com/real-talk-2017-digital-marketing-priorities) [![](https://ideas.capacityinteractive.com/hubfs/Blog/Blog%202017.03%20Real%20Talk%202017/Blog%202017.03%20Real%20Talk%202017%20Digital%20Marketing%20Priorities-07.png)](https://ideas.capacityinteractive.com/real-talk-2017-digital-marketing-priorities) March 15, 2017 It is easy to get distracted by shiny buzzwords and new channels offered in digital marketing. Sales reps call and email. Board members share articles about this or that new tactic or targeting technique. Don't take the bait! [Read More >](https://ideas.capacityinteractive.com/real-talk-2017-digital-marketing-priorities) ### [Interactive CTA Generator for Arts Marketers: Find Your Perfect CTA](https://ideas.capacityinteractive.com/cta-generator) [![](https://ideas.capacityinteractive.com/hubfs/CTA%20Generator%201.0%20Featured%20Image.png)](https://ideas.capacityinteractive.com/cta-generator) March 9, 2017 *Click the grey cross-arrows to generate a unique CTA*           [Read More >](https://ideas.capacityinteractive.com/cta-generator) ### [One Ring to Convert Them All: Using Topical Events to Turn New Prospects into Single Ticket Buyers](https://ideas.capacityinteractive.com/seattle-symphony-lord-of-the-rings) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2017/Blog%2017-03%20One%20Ring%20to%20Convert%20Them%20All/19-07%20Redesign/One%20Ring%20to%20Convert%20Them%20All.jpg)](https://ideas.capacityinteractive.com/seattle-symphony-lord-of-the-rings) March 7, 2017 Here at CI, we’re always talking about getting the **right message** to the **right people** at the **right time**. But what does that actually look like in practice? [Read More >](https://ideas.capacityinteractive.com/seattle-symphony-lord-of-the-rings) ### ['Twas the Night Before a Show](https://ideas.capacityinteractive.com/twas-the-night-before-a-show) [![](https://ideas.capacityinteractive.com/hubfs/Blog/Blog%202016.12%20Twas%20the%20Night%20Before%20a%20Show/BIGGER%20FONT/Twas_the_Night_Before_Holiday_Post-01.png)](https://ideas.capacityinteractive.com/twas-the-night-before-a-show) December 19, 2016 Here's our spin on the holiday classic, *'Twas the Night Before Christmas*. Happy holidays, arts marketers!  [Read More >](https://ideas.capacityinteractive.com/twas-the-night-before-a-show) ### [Boot Camp Through the Years](https://ideas.capacityinteractive.com/boot-camp-through-the-years) [![](https://ideas.capacityinteractive.com/hubfs/bootcampinfographic_fb_promo_720.png)](https://ideas.capacityinteractive.com/boot-camp-through-the-years) October 13, 2016 This year we are presenting our sixth annual [Digital Marketing Boot Camp for the Arts.](http://bootcamp.capacityinteractive.com/) To commemorate, we did what any sensible digital marketer would do...we created an infographic! Enjoy. [Read More >](https://ideas.capacityinteractive.com/boot-camp-through-the-years) ### [The Undeniable Pull of Emotional Marketing](https://ideas.capacityinteractive.com/emotional-marketing) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2016/Blog%2016-05%20The%20Undeniable%20Pull%20of%20Emotional%20Marketing/19-00%20Redesign/19-08-The-Undeniable-Pull-of-Emotional-Marketing-Redesigns.png)](https://ideas.capacityinteractive.com/emotional-marketing) May 25, 2016 The blank white page. The blinking cursor. The email/text/Facebook pings constantly distracting you, along with the thousand other projects looming that keep zipping through your mind. **Time is ticking!** You’ll tackle those things later. Back to the white page and taunting cursor you go.  [Read More >](https://ideas.capacityinteractive.com/emotional-marketing) ### [More Ticket Sales or Perfect Measurement?](https://ideas.capacityinteractive.com/more-ticket-sales-or-perfect-measurement) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2016/Blog%2016-05%20More%20Ticket%20Sales%20or%20Perfect%20Measurement/Updated/Blog%2016-05%20More%20Ticket%20Sales%20or%20Perfect%20Measurement.png)](https://ideas.capacityinteractive.com/more-ticket-sales-or-perfect-measurement) May 23, 2016 One of the most powerful things about digital advertising is the ability to measure results. **But the ability to measure results should influence your strategy, not dictate it.** [Read More >](https://ideas.capacityinteractive.com/more-ticket-sales-or-perfect-measurement) ### [You Probably Suck at Getting Leads](https://ideas.capacityinteractive.com/you-probably-suck-at-getting-leads) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2015/Blog%2015-09%20Suck%20at%20Getting%20Leads/Updated/Blog%202015.09%20You%20Probably%20Suck%20at%20Getting%20Leads.jpg)](https://ideas.capacityinteractive.com/you-probably-suck-at-getting-leads) September 14, 2015 I just saw the results from the first day of [Alvin Ailey American Dance Theater's](http://www.alvinailey.org/) on-sale for their five week holiday season in NYC. The results were excellent—18% ahead of last year's first day of on-sale. [Read More >](https://ideas.capacityinteractive.com/you-probably-suck-at-getting-leads) [< Previous](https://ideas.capacityinteractive.com/topic/data-driven-display/page/2) [Next >](https://ideas.capacityinteractive.com/topic/data-driven-display/page/4) ###### Author --- #### Filter By Topic [![tag icon: AdWords/Search Engine Marketing](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-adwords-search-engine-marketing.svg)](https://ideas.capacityinteractive.com/topic/adwordssearch-engine-marketing)[Google Ads/Search Engine Marketing](https://ideas.capacityinteractive.com/topic/adwordssearch-engine-marketing) [![tag icon: Data-Driven Display](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-data-driven-display.svg)](https://ideas.capacityinteractive.com/topic/data-driven-display)[ Data-Driven Display](https://ideas.capacityinteractive.com/topic/data-driven-display) [![tag icon: Digital Audit & Tune-Up](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-digital-audit-tune-up.svg) Digital Audit & Tune-Up](https://ideas.capacityinteractive.com/topic/digital-audit-tune-up) [![tag icon: Digital Team Recruitment](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-digital-team-recruitment.svg) Digital Team Recruitment](https://ideas.capacityinteractive.com/topic/digital-team-recruitment) [![tag icon: Email Strategy](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-email-strategy.svg) Email Strategy](https://ideas.capacityinteractive.com/topic/email-strategy) [![](https://ideas.capacityinteractive.com/hs-fs/hubfs/Large-Icon---Leadershi.jpg?width=23&name=Large-Icon---Leadershi.jpg "Large-Icon---Leadershi.jpg") Leadership](https://ideas.capacityinteractive.com/topic/leadership) [![tag icon: Online Fundraising](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-online-fundraising.svg)](https://ideas.capacityinteractive.com/topic/online-fundraising)[Online Fundraising](https://ideas.capacityinteractive.com/topic/online-fundraising)[![Search_Icon](https://ideas.capacityinteractive.com/hs-fs/hubfs/ICONS/Search_Icon.png?width=20&name=Search_Icon.png "Search_Icon") Search Engine Optimization](https://ideas.capacityinteractive.com/topic/search-engine-optimization)[![tag icon: Social Media Strategy](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-social-media-strategy.svg) Social Media Strategy](https://ideas.capacityinteractive.com/topic/social-media-strategy)[![tag icon: Website Analytics](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-website-analytics.svg) Website Analytics](https://ideas.capacityinteractive.com/topic/website-analytics)[![tag icon: Website Redesign Strategy](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-website-project-management.svg) Website Redesign Strategy](https://ideas.capacityinteractive.com/topic/website-redesign-strategy) --- #### Get Notified About New Blog Posts --- Get Blog Notifications --- ###### Market Smarter ##### Boot Camp 2023 On Demand In a time of perpetual change, Boot Camp 2023 will help you build a holistic foundation to become a stronger arts marketer, leader, and champion for our industry—all from the comfort of your desk. [Register Now](https://www.capacityinteractivebootcamp.com/)  --- ###### Market Smarter ##### CI to Eye Podcast From arts leadership to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter. [Listen Up](https://ideas.capacityinteractive.com/ci-to-eye-podcast) --- ###### Market Smarter ##### Social Content Calendar for Arts Marketers Create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences—all winter long! [Take Me There](https://ideas.capacityinteractive.com/content-calendar) --- ###### Market Smarter ##### The Performing Arts Ticket Buyer Media Usage Study Based on a survey of over 17,000 ticket buyers, this report sheds light on the shifting media consumption and buyer behavior of your core audience, with marketing insights to help you turn data into strategy. [Download the Study](https://ideas.capacityinteractive.com/performing-arts-ticket-buyer-media-usage-study)  ### Get Our Newsletter ## Get Our Newsletter [Sign Me Up](##) ## Follow Us - - - - - - - [Resources & Insights](https://capacityinteractive.com/resources-and-insights/) - [CI to Eye Podcast](https://ideas.capacityinteractive.com/ci-to-eye-podcast) - [Blog](https://ideas.capacityinteractive.com/) - [CTA Generator](https://ideas.capacityinteractive.com/cta-generator-0) - [Social Media Ad Dimensions](https://ideas.capacityinteractive.com/social-media-ad-dimensions) - [Boot Camp Videos](https://ideas.capacityinteractive.com/boot-camp-videos) - [Web Analytics Videos](https://ideas.capacityinteractive.com/demystifying-google-analytics-video-series) - [Downloadable Content](https://capacityinteractive.com/downloadable-content/) - [Social Media Content Calendar](https://ideas.capacityinteractive.com/content-calendar) - [Arts Industry Benchmark Study](https://ideas.capacityinteractive.com/arts-industry-digital-marketing-benchmark-study) - [Ticket Buyer Media Usage Study](https://ideas.capacityinteractive.com/performing-arts-ticket-buyer-media-usage-study) - [Digital Events](https://capacityinteractive.com/webinars-and-events/) - [Boot Camp](http://bootcamp.capacityinteractive.com/registration) - [CI on the Digital Road](https://ideas.capacityinteractive.com/ci-on-the-road) - [What We Do](https://capacityinteractive.com/services/) - [About](https://capacityinteractive.com/about/) - [Clients](https://capacityinteractive.com/clients/) - [Team](https://capacityinteractive.com/team/) - [Careers](https://capacityinteractive.com/careers/) - [Contact Us](https://capacityinteractive.com/contact/) - [Privacy Policy](https://capacityinteractive.com/privacy-policy/) - [Resources & Insights](https://capacityinteractive.com/resources-and-insights/) - [Downloadable Content](https://capacityinteractive.com/downloadable-content/) - [Webinars & Events](https://capacityinteractive.com/webinars-and-events/) - [Software](https://capacityinteractive.com/software/) - [About](https://capacityinteractive.com/about/) - [Careers](https://capacityinteractive.com/careers/) - [Contact Us](https://capacityinteractive.com/contact/) - [Privacy Policy](https://capacityinteractive.com/privacy-policy/) - [Resources & Insights](https://capacityinteractive.com/resources-and-insights/) - [Downloadable Content](https://capacityinteractive.com/downloadable-content/) - [Webinars & Events](https://capacityinteractive.com/webinars-and-events/) - [Software](https://capacityinteractive.com/software/) - [About](https://capacityinteractive.com/about/) - [Careers](https://capacityinteractive.com/careers/) - [Contact Us](https://capacityinteractive.com/contact/) - [Privacy Policy](https://capacityinteractive.com/privacy-policy/) © 2021 Capacity Interactive ![](https://www.facebook.com/tr?id=583931595018783&ev=NoScript) ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/1008938809/?value=0&guid=ON&script=0)