January 17, 2017
Print came and broke your heart...oh-wa-oh!
If you haven’t yet ‘Cut a Print Ad and Created a Video,’ there’s still time. And why wouldn’t you? Online video influences buying behavior. According to Google, 68% of performing arts buyers say that videos influence their purchase. Videos on landing pages also increase conversion rates and average order value.
If you’re still feeling a little camera-shy, check out some of the best arts marketing videos from 2016. They were featured at last year’s Digital Marketing Boot Camp for the Arts.
Get inspired!
Edited by Cinevative
Did you create a stellar video last year or have plans to create one this year? Tell us about it in the comments section!
Erik Gensler, President of Capacity Interactive, talks with leaders about marketing, organizational culture, innovation, and how cultural organizations can survive this pandemic.
New year, new (and improved) social content calendar! Create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences—all winter long.
Be the first to know when Boot Camp 2023 tickets go on sale.
Based on a survey of over 17,000 ticket buyers, this report sheds light on the shifting media consumption and buyer behavior of your core audience, with marketing insights to help you turn data into strategy.