--- title: Capacity Interactive Ideas | Website Analytics (4) description: Website Analytics | Ideas from Capacity Interactive, Digital Marketing Consulting for the Arts (4) --- [Get Timely Resources](##) - [Resources & Insights](https://capacityinteractive.com/resources-and-insights/) - [CI to Eye Podcast](https://ideas.capacityinteractive.com/ci-to-eye-podcast) - [Blog](https://ideas.capacityinteractive.com/) - [CTA Generator](https://ideas.capacityinteractive.com/cta-generator-0) - [Social Media Ad Dimensions](https://ideas.capacityinteractive.com/social-media-ad-dimensions) - [Boot Camp Videos](https://ideas.capacityinteractive.com/boot-camp-videos) - [Web Analytics Videos](https://ideas.capacityinteractive.com/demystifying-google-analytics-video-series) - [Downloadable Content](https://capacityinteractive.com/downloadable-content/) - [Social Media Content Calendar](https://ideas.capacityinteractive.com/content-calendar) - [Arts Industry Benchmark Study](https://ideas.capacityinteractive.com/arts-industry-digital-marketing-benchmark-study) - [Ticket Buyer Media Usage Study](https://ideas.capacityinteractive.com/performing-arts-ticket-buyer-media-usage-study) - [Digital Events](https://capacityinteractive.com/webinars-and-events/) - [Boot Camp](http://bootcamp.capacityinteractive.com/registration) - [CI on the Digital Road](https://ideas.capacityinteractive.com/ci-on-the-road) - [What We Do](https://capacityinteractive.com/services/) - [About](https://capacityinteractive.com/about/) - [Clients](https://capacityinteractive.com/clients/) - [Team](https://capacityinteractive.com/team/) - [Careers](https://capacityinteractive.com/careers/) - [Contact Us](https://capacityinteractive.com/contact/) - [Privacy Policy](https://capacityinteractive.com/privacy-policy/) ![](https://ideas.capacityinteractive.com/hubfs/IDEAS.jpg) # Ideas ### [Boot Camp Through the Years](https://ideas.capacityinteractive.com/boot-camp-through-the-years) [![](https://ideas.capacityinteractive.com/hubfs/bootcampinfographic_fb_promo_720.png)](https://ideas.capacityinteractive.com/boot-camp-through-the-years) October 13, 2016 This year we are presenting our sixth annual [Digital Marketing Boot Camp for the Arts.](http://bootcamp.capacityinteractive.com/) To commemorate, we did what any sensible digital marketer would do...we created an infographic! Enjoy. [Read More \>](https://ideas.capacityinteractive.com/boot-camp-through-the-years) ### [You Should (A/B) Test That!](https://ideas.capacityinteractive.com/you-should-ab-test-that) [![](https://ideas.capacityinteractive.com/hubfs/Blog/AB_Testing/Blog_AB_Testing_TEST-01.png)](https://ideas.capacityinteractive.com/you-should-ab-test-that) September 22, 2016 As arts marketers, we’re always looking to optimize our digital campaigns and be more efficient with our budgets. We have to or we'll see a direct impact on ticket sales.  [Read More \>](https://ideas.capacityinteractive.com/you-should-ab-test-that) ### [So You Want to Launch a New Institutional Website? Read this first!](https://ideas.capacityinteractive.com/new-website) [![](https://ideas.capacityinteractive.com/hubfs/Blog/New_Institutional_Website/Blog_So_You_Want_To_Launch_A_New_Institutional_Website-12-2.png)](https://ideas.capacityinteractive.com/new-website) April 7, 2016 I hear these requests far too often from arts marketers. I don’t blame them for wanting something fast and inexpensive, but these timelines and budgets are incredibly unrealistic and create a domino effect that causes more work, lots of headaches, and ultimately leads to poor websites that keep our industry in the dark ages. [Read More \>](https://ideas.capacityinteractive.com/new-website) ### [Practical Advice for Managing Your Website Redesign](https://ideas.capacityinteractive.com/practical-advice-for-managing-your-website-redesign) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2015/Blog%2015-08%20Advice%20for%20Managing%20Your%20Website%20Redesign/Updated/Blog%202015.08%20Practical%20Advice%20for%20Managing%20Your%20Website%20Redesign.png)](https://ideas.capacityinteractive.com/practical-advice-for-managing-your-website-redesign) August 26, 2015 Seattle Opera launched a new website in July – not just a new design, but also a new CMS and a new e-commerce engine. It was almost a two year ride to get here.  I was the project manager from the start to finish and reflected on a few items that made this project successful, plus some advice I wish I had at the start.   [Read More \>](https://ideas.capacityinteractive.com/practical-advice-for-managing-your-website-redesign) ### [2013 Performing Arts Digital Marketing Benchmark Study](https://ideas.capacityinteractive.com/2013-performing-arts-digital-marketing-benchmark-study) [![](https://ideas.capacityinteractive.com/hs-fs/hub/376870/file-1254050172.png)](https://ideas.capacityinteractive.com/2013-performing-arts-digital-marketing-benchmark-study) July 15, 2014 We compiled survey data to create benchmarks to help you compare your digital marketing efforts with other performing arts organizations.  Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.   [Read More \>](https://ideas.capacityinteractive.com/2013-performing-arts-digital-marketing-benchmark-study) ### [Performing Arts Digital Advertising Benchmarks](https://ideas.capacityinteractive.com/performing-arts-digital-advertising-benchmarks) [![](https://ideas.capacityinteractive.com/hs-fs/hub/376870/file-671487259-jpg/blog-files/Ideas-CampaignBenchmark.jpg)](https://ideas.capacityinteractive.com/performing-arts-digital-advertising-benchmarks) December 10, 2013 *Facebook advertising more effective than banners.* To further our goal of providing current, industry-specific benchmarks to the performing arts industry, we took a comprehensive look at digital advertising performance, specifically retargeting banner and Facebook campaigns. [Read More \>](https://ideas.capacityinteractive.com/performing-arts-digital-advertising-benchmarks) ### [Performing Arts Digital Marketing Benchmarks](https://ideas.capacityinteractive.com/performing-arts-digital-marketing-benchmarks) [![](https://ideas.capacityinteractive.com/hs-fs/hub/376870/file-671515699-png/blog-files/Ideas-13Benchmark.png)](https://ideas.capacityinteractive.com/performing-arts-digital-marketing-benchmarks) September 9, 2013 Arts marketers often ask me questions like, “What percentage of advertising budgets are most arts organizations spending on digital ads?” and “What percentage of tickets are most organizations selling online?”  [Read More \>](https://ideas.capacityinteractive.com/performing-arts-digital-marketing-benchmarks) ### [Seven Characteristics of Orgs that are Succeeding in the Age of Digital Marketing](https://ideas.capacityinteractive.com/seven-characteristics-orgs-age-of-digital-marketing) [![](https://ideas.capacityinteractive.com/hs-fs/hub/376870/file-675318843-jpg/blog-files/Ideas-Succeeding.jpg)](https://ideas.capacityinteractive.com/seven-characteristics-orgs-age-of-digital-marketing) January 20, 2012 I've worked with a lot of arts orgs and I've seen some similar characteristics among the ones that are succeeding with their digital marketing. Here are seven characteristics of the orgs that are flourishing: [Read More \>](https://ideas.capacityinteractive.com/seven-characteristics-orgs-age-of-digital-marketing) ### [Six Ways to Improve How Your Arts Organization Uses Google Analytics](https://ideas.capacityinteractive.com/six-ways-to-improve-how-your-arts-organization-uses-google-analytics) [![](https://ideas.capacityinteractive.com/hs-fs/hub/376870/file-676999091-jpg/blog-files/Ideas-Analytics.jpg)](https://ideas.capacityinteractive.com/six-ways-to-improve-how-your-arts-organization-uses-google-analytics) December 13, 2011 If you sell tickets or accept donations on your website, you are, at least in part, an ecommerce company. [Read More \>](https://ideas.capacityinteractive.com/six-ways-to-improve-how-your-arts-organization-uses-google-analytics) ### [A Listening Strategy for Your Website](https://ideas.capacityinteractive.com/website-listening-strategy) [![](https://ideas.capacityinteractive.com/hs-fs/file-675365308-jpg/blog-files/Ideas-Listening.jpg)](https://ideas.capacityinteractive.com/website-listening-strategy) July 2, 2010 Do you know why users are coming to your organization’s website? I mean specifically. Can you tell me what percentage are coming to purchase tickets, what percentage are coming to research your upcoming show, what percentage are coming to find directions to your location? Do you know if the users were able to complete the task that they came to your site to do? Were they satisfied with their visit? [Read More \>](https://ideas.capacityinteractive.com/website-listening-strategy) [\< Previous](https://ideas.capacityinteractive.com/topic/website-analytics/page/3) [Next \>](https://ideas.capacityinteractive.com/topic/website-analytics/page/5) ###### Author --- #### Filter By Topic [![tag icon: AdWords/Search Engine Marketing](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-adwords-search-engine-marketing.svg)](https://ideas.capacityinteractive.com/topic/adwordssearch-engine-marketing)[Google Ads/Search Engine Marketing](https://ideas.capacityinteractive.com/topic/adwordssearch-engine-marketing) [![tag icon: Data-Driven Display](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-data-driven-display.svg)](https://ideas.capacityinteractive.com/topic/data-driven-display)[Data-Driven Display](https://ideas.capacityinteractive.com/topic/data-driven-display) [![tag icon: Digital Audit & Tune-Up](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-digital-audit-tune-up.svg) Digital Audit & Tune-Up](https://ideas.capacityinteractive.com/topic/digital-audit-tune-up) [![tag icon: Digital Team Recruitment](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-digital-team-recruitment.svg) Digital Team Recruitment](https://ideas.capacityinteractive.com/topic/digital-team-recruitment) [![tag icon: Email Strategy](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-email-strategy.svg) Email Strategy](https://ideas.capacityinteractive.com/topic/email-strategy) [![](https://ideas.capacityinteractive.com/hs-fs/hubfs/Large-Icon---Leadershi.jpg?width=23&name=Large-Icon---Leadershi.jpg "Large-Icon---Leadershi.jpg") Leadership](https://ideas.capacityinteractive.com/topic/leadership) [![tag icon: Online Fundraising](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-online-fundraising.svg)](https://ideas.capacityinteractive.com/topic/online-fundraising)[Online Fundraising](https://ideas.capacityinteractive.com/topic/online-fundraising)[![Search\_Icon](https://ideas.capacityinteractive.com/hs-fs/hubfs/ICONS/Search_Icon.png?width=20&name=Search_Icon.png "Search_Icon") Search Engine Optimization](https://ideas.capacityinteractive.com/topic/search-engine-optimization)[![tag icon: Social Media Strategy](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-social-media-strategy.svg) Social Media Strategy](https://ideas.capacityinteractive.com/topic/social-media-strategy)[![tag icon: Website Analytics](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-website-analytics.svg) Website Analytics](https://ideas.capacityinteractive.com/topic/website-analytics)[![tag icon: Website Redesign Strategy](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-website-project-management.svg) Website Redesign Strategy](https://ideas.capacityinteractive.com/topic/website-redesign-strategy) --- #### Get Notified About New Blog Posts --- Get Blog Notifications --- ###### Market Smarter ##### Boot Camp 2023 On Demand In a time of perpetual change, Boot Camp 2023 will help you build a holistic foundation to become a stronger arts marketer, leader, and champion for our industry—all from the comfort of your desk. [Register Now](https://www.capacityinteractivebootcamp.com/)  --- ###### Market Smarter ##### CI to Eye Podcast From arts leadership to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter. [Listen Up](https://ideas.capacityinteractive.com/ci-to-eye-podcast) --- ###### Market Smarter ##### Social Content Calendar for Arts Marketers Create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences—all winter long! [Take Me There](https://ideas.capacityinteractive.com/content-calendar) --- ###### Market Smarter ##### The Performing Arts Ticket Buyer Media Usage Study Based on a survey of over 17,000 ticket buyers, this report sheds light on the shifting media consumption and buyer behavior of your core audience, with marketing insights to help you turn data into strategy. [Download the Study](https://ideas.capacityinteractive.com/performing-arts-ticket-buyer-media-usage-study)  ### Get Our Newsletter ## Get Our Newsletter [Sign Me Up](##) ## Follow Us - - - - - - - [Resources & Insights](https://capacityinteractive.com/resources-and-insights/) - [CI to Eye Podcast](https://ideas.capacityinteractive.com/ci-to-eye-podcast) - [Blog](https://ideas.capacityinteractive.com/) - [CTA Generator](https://ideas.capacityinteractive.com/cta-generator-0) - [Social Media Ad Dimensions](https://ideas.capacityinteractive.com/social-media-ad-dimensions) - [Boot Camp Videos](https://ideas.capacityinteractive.com/boot-camp-videos) - [Web Analytics Videos](https://ideas.capacityinteractive.com/demystifying-google-analytics-video-series) - [Downloadable Content](https://capacityinteractive.com/downloadable-content/) - [Social Media Content Calendar](https://ideas.capacityinteractive.com/content-calendar) - [Arts Industry Benchmark Study](https://ideas.capacityinteractive.com/arts-industry-digital-marketing-benchmark-study) - [Ticket Buyer Media Usage Study](https://ideas.capacityinteractive.com/performing-arts-ticket-buyer-media-usage-study) - [Digital Events](https://capacityinteractive.com/webinars-and-events/) - [Boot Camp](http://bootcamp.capacityinteractive.com/registration) - [CI on the Digital Road](https://ideas.capacityinteractive.com/ci-on-the-road) - [What We Do](https://capacityinteractive.com/services/) - [About](https://capacityinteractive.com/about/) - [Clients](https://capacityinteractive.com/clients/) - [Team](https://capacityinteractive.com/team/) - [Careers](https://capacityinteractive.com/careers/) - [Contact Us](https://capacityinteractive.com/contact/) - [Privacy Policy](https://capacityinteractive.com/privacy-policy/) - [Resources & Insights](https://capacityinteractive.com/resources-and-insights/) - [Downloadable Content](https://capacityinteractive.com/downloadable-content/) - [Webinars & Events](https://capacityinteractive.com/webinars-and-events/) - [Software](https://capacityinteractive.com/software/) - [About](https://capacityinteractive.com/about/) - [Careers](https://capacityinteractive.com/careers/) - [Contact Us](https://capacityinteractive.com/contact/) - [Privacy Policy](https://capacityinteractive.com/privacy-policy/) - [Resources & Insights](https://capacityinteractive.com/resources-and-insights/) - [Downloadable Content](https://capacityinteractive.com/downloadable-content/) - [Webinars & Events](https://capacityinteractive.com/webinars-and-events/) - [Software](https://capacityinteractive.com/software/) - [About](https://capacityinteractive.com/about/) - [Careers](https://capacityinteractive.com/careers/) - [Contact Us](https://capacityinteractive.com/contact/) - [Privacy Policy](https://capacityinteractive.com/privacy-policy/) © 2021 Capacity Interactive