Ideas

You’ve heard it over and over again...video is powerful and sells tickets. It’s on your list to make an amazing season video this year, but how do you even begin?

Twitter is one of the world’s most important digital communications channels with 310 million monthly active users. Since its launch in July 2006, Twitter has been embraced by all levels of political campaigns across the globe, helping elect candidates like Barack Obama and oust dictators like Hosni Mubarak.

Similar to the arts, great sports content is born from gripping moments that aren’t scripted.  These moments can be a rare commodity but when they arise, we as marketers must be ready to capitalize.

If you’re anything like me, you can sometimes get distracted by shiny objects. For digital marketers and content creators, those shiny objects can appear in the form of emerging social media networks.

No, no, no. Not that kind of canvas -- Facebook Canvas!

Earlier this year, Facebook introduced Canvas (now known as Instant Experience) -- a fully immersive, mobile-only ad experience. The new format is full-screen and designed to engage users with a mix of video, carousels, and photo galleries.  

The blank white page. The blinking cursor. The email/text/Facebook pings constantly distracting you, along with the thousand other projects looming that keep zipping through your mind. Time is ticking! You’ll tackle those things later. Back to the white page and taunting cursor you go. 

One of the most powerful things about digital advertising is the ability to measure results. But the ability to measure results should influence your strategy, not dictate it.

Are you ready for November 8 to arrive? If you're one of Facebook's nearly 1.5 billion monthly users, chances are that you've been inundated with 2016 presidential campaign commentary. Candidates have vied for your attention; supporters have eagerly shared stats, memes, and photos of their candidate flying in coach. You've seen the good, the bad, the inspiring, and the confounding. You've been moved in positive and negative ways. You've felt something.

Welcome to the world of Instagram advertising!  I bet you’re thinking, “Man, I just figured out Facebook!”

Video content is critical to your digital marketing strategy. I frequently say —"Cut a Print Ad. Create a Video."