October 1, 2015
There are hundreds of ways data can help you engage audiences more effectively, but segmentation is one of the simplest and most powerful techniques for improving arts marketing outcomes.
Ideas
July 21, 2015
While last summer was the season of retro eyewear, our spring and summer months have always been about digital subscription campaigns. Trust us—it’s just as cool!
May 19, 2015
For the third year in a row, we've compiled survey data to create industry benchmarks to help you compare your digital marketing efforts with other performing arts organizations. Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.
December 11, 2014
The holidays are here! For those working in the digital world, this usually means a little more budget, some loftier goals and a lot more pressure to have your campaigns perform well. George Chen, our Senior Director of Search, is here to give you some paid search and Google Grant account tips to help get through the season:
July 15, 2014
We compiled survey data to create benchmarks to help you compare your digital marketing efforts with other performing arts organizations. Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.
January 3, 2014
Google AdWords just keeps getting better. AdWords is adding features that are super useful for arts organizations that sell tickets online. Here are three you should be using -- and all three can be used on a Google Grant account:
September 9, 2013
Arts marketers often ask me questions like, “What percentage of advertising budgets are most arts organizations spending on digital ads?” and “What percentage of tickets are most organizations selling online?”
February 14, 2013
Google recently announced new rules for their Google Grant program, which included increasing the maximum cost-per-click (CPC) from $1 to $2 and placing ads from Google Grant accounts below paid account results. When I first heard the news I was worried, but it turns out this is good news for arts orgs. We have some results after a few weeks of managing accounts using the new rules.
February 23, 2011
We have been working on some very successful banner advertising campaigns (with our vendor partner) using retargeting, social proximity targeting and real-time bidding. We have been seeing ROIs from 250% to 2500%. Our most successful campaign drove over $400,000 of ticket sales on a $15,000 media investment!
October 7, 2010
Most of Capacity Interactive's not-for-profit clients are recipients of a Google Grant. Google Grants is a program that offers up to $10,000 in free Adwords advertising per month to not-for-profits. And Arts is a category Google likes to fund.
