Ideas

Renting vs. Buying: A Must Read

September 26, 2009

This brilliant post from Seth Godin's blog is a must read for every arts marketer. Are you still renting eyeballs or are you investing in a platform?

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Google as an Arts Organization

September 18, 2009

Google is governed by the following: openness, sharing, aggregation and capturing customer data. The more customer data you have, the more you learn and the more you can improve. So, inspired by Jeff Jarvis' book What Would Google Do?, I thought about the following: If Google were a performing arts organization it would...

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