Ideas

Hot Tips for Holiday Campaigns

November 17, 2022

As the weather gets colder and windows get frosty, arts organizations are gearing up for their annual holiday shows. But in the flurry of the season, it’s hard to keep up with the competition. 

Your organization is competing with streaming services, ticket brokers, and dozens of other holiday events in your city. Plus, people are inundated with shopping ads that clutter the digital landscape. Revenue from holiday shows or end-of-year fundraising campaigns are crucial for many organizations, which means it’s time to level up your digital advertising game.

So, how do you cut through the noise, so you don't get iced out this winter? Read on to find out!

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Your Guide to Google Grants: What They Can and Can’t Do in 2022 and Beyond

September 27, 2022

The fall season is a lot like the digital landscape: things change fast. Just as green leaves fade into yellow and the air turns crisp and cool, digital marketing trends, platforms, and evolutions evolve at the speed of (dwindling) light. With recent news like the crumbling of third-party cookies and Responsive Search Ads (RSAs) becoming the only Search ad format, you may not have heard about the quiet, iterative updates to Google Ad Grants over the past few seasons.

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Responsive Search Ads: What You Need to Know About Google’s New Default Ad Type

September 2, 2021

If you use Google Ads for search engine marketing (SEM), you’re probably already aware that Google made a significant shift a few months ago, changing the default ad type from expanded text ad (ETA) to responsive search ad (RSA) going forward. This week, Google also announced that they will officially be sunsetting ETA ads after June 2022.

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Intent, Behavior, Reputation: The Personal Worlds of Search and Email

July 28, 2021

Email marketing and search engine marketing (SEM). As marketers, you know them both as vital digital marketing channels, and at first glance, one could argue that they don’t have a lot in common. But as you dig deeper, you’ll find these two channels have a lot more in common than you’d think.

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Market Smarter
CI to Eye Podcast

Erik Gensler, President of Capacity Interactive, talks with leaders about marketing, organizational culture, innovation, and how cultural organizations can survive this pandemic. 

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Market Smarter
Social Content Calendar for Arts Marketers

New year, new (and improved) social content calendar! Create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences—all winter long.

Take Me There


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Boot Camp 2023

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The Performing Arts Ticket Buyer Media Usage Study

Based on a survey of over 17,000 ticket buyers, this report sheds light on the shifting media consumption and buyer behavior of your core audience, with marketing insights to help you turn data into strategy.

Download the Study