Ideas

Here is a quick and easy way to increase your email open rates by up to 30% or more. Say you send your monthly email newsletter with the subject line "October Monthly Newsletter from My Awesome Theater" to your list of 100,000 people.

I've blogged a lot about the importance of email collection so naturally, I pay attention to how businesses go about collecting customer information. I was recently shopping a Kiehl's and as I was checking out the salesperson asked me for my email in the best manner I have ever heard:

Most of Capacity Interactive's not-for-profit clients are recipients of a Google Grant. Google Grants is a program that offers up to $10,000 in free Adwords advertising per month to not-for-profits. And Arts is a category Google likes to fund.

Picture it. You are halfway through your website redesign. You’ve signed off on your wireframes and designs and your programming vendor is coding the site. You’ve allocated your budget just right to pay for the project. Then trouble hits.

Do you know why users are coming to your organization’s website? I mean specifically. Can you tell me what percentage are coming to purchase tickets, what percentage are coming to research your upcoming show, what percentage are coming to find directions to your location? Do you know if the users were able to complete the task that they came to your site to do? Were they satisfied with their visit?

Through Facebook's Insights, you can see your fan's demographic data. Through the website Fan Page Analytics, you can see the other organizations and pages that your fans are likely to also be a fan of. This provides a fuller picture of your Facebook fan base.

The New York Times reported today that newspaper circulation has fallen almost 9 percent since the same time last year. 9 percent!

This weekend I bought a new iPod at the Apple Store. By the time I left the store, there was an email in my inbox asking for my opinion in a survey about the service I received.

For quite some time now airlines have been offering users the ability to select their seats online when purchasing tickets. In the past few years performing arts organizations have been implementing SYOS tools on their sites, allowing patrons to choose their exact seat locations.