Ideas

It’s November. That means brisk weather and crunchy leaves underfoot. Your mind turns to Thanksgiving and you start to panic. Not about the perfect green bean casserole but about #GivingTuesday - one of the most anxiety-inducing hashtags out there.

It’s a simple concept, and anyone familiar with the Tessitura Software origin story will recognize “Know to whom you are speaking” as a key design goal back in 1999 when the product was first innovated as an enterprise-wide, unified-CRM solution for non-profit arts organizations. Back then, it was more about solving problems like making sure that subscribers, who were also major donors, did not receive a generic request for a $50 donation with their subscription renewals.

Your organization’s website isn’t built solely for the marketing department; it’s built for your entire organization. Each department has their own vested interest in your website, yet as a marketer, I’m sure you’ve answered questions like, “How many pageviews is the Education section of our website receiving” or “What do the demographics of our donors look like?”

“Jennifer, can I give you some constructive criticism?”
“Sure”
“Try using your brain."

Purchasing online ads directly from a publisher like your local or national newspaper is expensive. Is it worth it?  

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring one of our Senior Consultants who is a theater buff, a cat aficionado, and can help you spice up your social content (from first preview to closing night). 

Display ads are digital “billboards.” Just as someone drives down the highway and may see a billboard for a few seconds, someone scrolls through their phone or PC and sees a display ad on their screen for a few seconds. You must capitalize on that moment to capture someone’s attention before they keep scrolling.

The Challenge

When investing massive capital and human resources into a website redesign or update, how do you make the right design and content decisions to ensure a knockout site that meets stakeholders’ needs? We hope it comes as a huge relief to hear you can’t possibly make perfect and complete decisions at one preordained moment in time.

Thriving digitally today means your site (and your management of it) must be flexible and agile, evolving to meet the changing needs of users over time. So, how do you do this when your time and resources are finite?

If I told you you’d lose 68% of your customers next year, you’d probably be a bit worried, right?

As a native Israeli and general tech enthusiast, I can’t help but feel proud when I hear of an Israeli start-up that gets acquired by some big company (some more famous acquisitions include Waze for ~$1 Billion, Viber for $900 Million, and Mobileye for $15 Billion). Many people wonder how it is possible that Israel – a country that is so small (about the size of NJ and a population less than NYC), that is so young, and whose economic roots are in agriculture – how can Israel be such a tech leader and start-up hub for the world?