Ideas

Seattle Opera launched a new website in July – not just a new design, but also a new CMS and a new e-commerce engine. It was almost a two year ride to get here. 

I was the project manager from the start to finish and reflected on a few items that made this project successful, plus some advice I wish I had at the start.  

While last summer was the season of retro eyewear, our spring and summer months have always been about digital subscription campaigns. Trust us—it’s just as cool!

Does your News Feed seem a little different? It’s not your eyes deceiving you—it’s Facebook’s carousel ads.

Facebook first introduced this ad format almost a year ago, formerly dubbed as “multi-product ads.” Now, more advertisers are embracing the format with some really creative ads. I’ll give you the low-down, share some examples and tips, and you can take it from there!

We all know print is dying, if it’s not already dead.

So where are you investing your former print dollars? In creating and distributing video, I hope.

Regardless of the form we choose to support, I think it’s safe to say we all share a belief that art deserves a place of prominence in our culture. When we choose to market the arts, we take on the challenge to act as matchmakers between what we produce in our halls and on our stages, and a populace that is never sitting still – not to mention one that is constantly creating and disposing of its modes of connection and communication.

But you already knew that. You read this blog.

The holidays are here! For those working in the digital world, this usually means a little more budget, some loftier goals and a lot more pressure to have your campaigns perform well. George Chen, our Senior Director of Search, is here to give you some paid search and Google Grant account tips to help get through the season:

In order to make data driven decisions, you need, among other things, good data. And not just accurate data, but rich data. Capturing this data in digital analytics tools such as Google Analytics, however, has historically been a challenge since customizing the implementation would require tech resources that are often difficult to secure. This post will explain how Google Tag Manager can help you bypass this challenge so you can begin capturing rich user data without requiring tech support.

If you still say "Facebook is not a direct sales tool" you're not using it correctly. And you don't understand how the marketing world has dramatically changed.