Ideas

The English National Opera announced the launch of "Opera's first iPhone app" which allows users to overview the forthcoming ENO season, listen to audio clips from productions and watch filmed interviews with members of the cast and creative teams.

This brilliant post from Seth Godin's blog is a must read for every arts marketer. Are you still renting eyeballs or are you investing in a platform?

Email address collection can no longer be something that cultural organizations just think about in passing. It must become a top priority for your organization or you are going to be in big trouble very soon. Here's why:

It is no surprise marketers are shifting their money to digital marketing. A new study from eMarketer.com shows that budgets were more likely to be cut for traditional media such as TV, radio and direct mail. More respondents said they would up their investments in e-mail marketing, search, and interactive rather than reduce spending.

Google is governed by the following: openness, sharing, aggregation and capturing customer data. The more customer data you have, the more you learn and the more you can improve. So, inspired by Jeff Jarvis' book What Would Google Do?, I thought about the following: If Google were a performing arts organization it would...

Just wanted to acknowledge The New York Philharmonic and Rolling Orange for this beautiful and elegant interface where users can see the benefits of giving. Check it out.

As a marketer it is so easy to look for confirmation of what you are doing right. What if you flipped that and asked yourself, "What do I believe is wrong? How can I test and measure the way I do things? What is working? What's not?"

I just got back from the Tessitura Conference in San Antonio. One of the best things I heard all week was this: "A project manager's job is not necessarily to lead the project but to remove any barriers from the project's goals getting accomplished." I like that.