Capacity Interactive is hosting a digital marketing workshop designed for arts administrators in Milwaukee.
When: Monday, February 24 from 9:00am - 11:00am CST
Cost: Free
Where: Milwaukee Youth Arts Center | Youth Arts Hall
Address: 325 W Walnut St., Milwaukee, WI 53212
When You Arrive: Please arrive at 9:00 am. A light breakfast will be served before the session begins.
Parking: You can find parking options here.
In 2019, Capacity Interactive worked with arts organizations across the U.S. and Canada to survey over 18,000 recent ticket buyers. The main goals were to understand their media habits and influences when deciding to purchase tickets to arts events.
Here are a few takeaways from the research:
Recommendations from friends and family and content created by arts organizations are more influential factors than advertising and the opinions of professional critics when deciding whether or not to see a performance.
The majority of all surveyed ticket buyers, including those over age 75, indicated that they prefer purchasing tickets online to purchasing over the phone, in person, or by mail.
Overall, there was a 34% increase in using a smartphone to purchase tickets in the last year since 2017.
This session will reveal more results of the Ticket Buyer Media Usage Study and explore the flywheel model of engagement, which illustrates that effective marketing is about creating delight and reducing friction.
9:00am - 9:30am CST: Networking and light breakfast
9:30am - 11:00am CST: Rethinking Arts Marketing for the 21st Century
Special thanks to our partners at First Stage.