Market Smarter with Capacity Interactive and Google in Dallas, Texas

Market Smarter:
Two New Research Studies
for Arts Leaders

 

The workshop will be held on Tuesday, March 5 from 9:00am - 12:00pm CST at The Arts Community Alliance (TACA) in Dallas.

The Details 

When: Tuesday, March 5 from 9:00am - 12:00pm CST
WhereThe Arts Community Alliance (TACA)  |  One Arts Plaza  |  1722 Routh Street, #115, Dallas, TX 75201
Cost: Free
When You Arrive: Please arrive at 9:00am. A light breakfast will be served before the first session begins.


Presentations

Google's Digital Path to Purchase Study

Google’s new Ticketing Path to Purchase Research reveals that performing arts fans spend a lot of time online considering their entertainment options. However, they’re not buying tickets to the same degree that they are researching. In this session, Mallory White, Senior Account Manager, Ticketing & Live Events at Google, will discuss which digital touch points are most meaningful for performing arts patrons and how your organization can connect with them in a meaningful way.

The State of Digital for Arts and Cultural Organizations

For six years, Capacity Interactive has surveyed the field to understand how arts organizations are using digital marketing tools. Erik Gensler, President of Capacity Interactive, will highlight the key findings of a survey of close to 200 organizations, so you know how your efforts compare to your peers and the field at large.


Schedule

9:00am - 9:30am CST: Networking and light breakfast

9:30am - 10:15am CST: Google's Digital Path to Purchase Study

10:30am - 12:00pm CST:  The State of Digital for Arts and Cultural Organizations


Special Thanks

Special thanks to The Arts Community Alliance (TACA) in Dallas.

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TACA believes in the transformative power of the arts. Whether it’s examining personal challenges or celebrating community diversity, art is a powerful agent of change.