The workshop will be held on Tuesday, March 5 from 9:00am - 12:00pm CST at The Arts Community Alliance (TACA) in Dallas.
When: Tuesday, March 5 from 9:00am - 12:00pm CST
Where: The Arts Community Alliance (TACA) | One Arts Plaza | 1722 Routh Street, #115, Dallas, TX 75201
When You Arrive: Please arrive at 9:00am. A light breakfast will be served before the first session begins.
Google’s new Ticketing Path to Purchase Research reveals that performing arts fans spend a lot of time online considering their entertainment options. However, they’re not buying tickets to the same degree that they are researching. In this session, Mallory White, Senior Account Manager, Ticketing & Live Events at Google, will discuss which digital touch points are most meaningful for performing arts patrons and how your organization can connect with them in a meaningful way.
For six years, Capacity Interactive has surveyed the field to understand how arts organizations are using digital marketing tools. Erik Gensler, President of Capacity Interactive, will highlight the key findings of a survey of close to 200 organizations, so you know how your efforts compare to your peers and the field at large.
9:00am - 9:30am CST: Networking and light breakfast
9:30am - 10:15am CST: Google's Digital Path to Purchase Study
10:30am - 12:00pm CST: The State of Digital for Arts and Cultural Organizations
Special thanks to The Arts Community Alliance (TACA) in Dallas.
TACA believes in the transformative power of the arts. Whether it’s examining personal challenges or celebrating community diversity, art is a powerful agent of change.