Market Smarter:
Two New Research Studies
for Arts Leaders

The workshop will be held on Tuesday, March 5 from 9:00am - 12:00pm CST at The Arts Community Alliance (TACA) in Dallas.

The Details 

When: Tuesday, March 5 from 9:00am - 12:00pm CST
Where: The Arts Community Alliance (TACA)  |  One Arts Plaza  |  1722 Routh Street, First Floor, Dallas, TX 75201
Cost: Free
When You Arrive: Please arrive at 9:00am. A light breakfast will be served before the first session begins. The event will be held in the Conference Center on the first floor - you will see signage outside of the room. If you get lost, please ask the concierge in the building and they can assist you.
Parking:
Complimentary Parking
Complimentary parking is located at Fellowship Church Dallas (2809 Ross Ave, Dallas, TX 75201), one block behind One Arts Plaza. You will need to download and print a parking pass and place it on your dashboard to take advantage of the complimentary parking.
Get Parking Pass >

Paid Parking
One Arts Plaza – Tower Garage: $7/day (credit card only)
One Arts Plaza – Valet: $10/day
Get Parking Guide >

Presentations

Google's Digital Path to Purchase Study

Google’s new Ticketing Path to Purchase Research reveals that performing arts fans spend a lot of time online considering their entertainment options. However, they’re not buying tickets to the same degree that they are researching. In this session, Mallory White, Senior Account Manager, Ticketing & Live Events at Google, will discuss which digital touch points are most meaningful for performing arts patrons and how your organization can connect with them in a meaningful way.

The State of Digital for Arts and Cultural Organizations

For six years, Capacity Interactive has surveyed the field to understand how arts organizations are using digital marketing tools. Erik Gensler, President of Capacity Interactive, will highlight the key findings of a survey of close to 200 organizations, so you know how your efforts compare to your peers and the field at large.

Schedule

9:00am - 9:30am CST: Networking and light breakfast

9:30am - 10:15am CST: Google's Digital Path to Purchase Study

10:30am - 12:00pm CST:  The State of Digital for Arts and Cultural Organizations

Special Thanks

Special thanks to The Arts Community Alliance (TACA) in Dallas.

TACA believes in the transformative power of the arts. Whether it’s examining personal challenges or celebrating community diversity, art is a powerful agent of change.