Market Smarter:
Two New Research Studies
for Arts Leaders

Capacity Interactive is teaming up with Playhouse Square and Google to host a half-day digital marketing workshop designed for arts administrators.

The Details 

When: Tuesday, August 13 from 9:00am - 12:00pm EDT
Where: Outcalt Theater at Playhouse Square
Address: 1407 Euclid Avenue, Cleveland, OH 44115
Cost: Free
Parking: Please click/tap here for directions, and parking options.

Presentations

Google's Digital Path to Purchase Study

Google’s new Ticketing Path to Purchase Research reveals that performing arts fans spend a lot of time online considering their entertainment options. However, they’re not buying tickets to the same degree that they are researching. In this session, Luke Rodehorst, Account Executive at Google, will discuss which digital touch points are most meaningful for performing arts patrons and how your organization can connect with them in a meaningful way.

The State of Digital for Arts and Cultural Organizations

For six years, Capacity Interactive has surveyed the field to understand how arts organizations are using digital marketing tools. Erik Gensler, President of Capacity Interactive, will highlight the key findings of a survey of close to 200 organizations, so you know how your efforts compare to your peers and the field at large.

Schedule

9:00am - 9:30am EDT: Networking and light breakfast

9:30am - 10:15am EDT: Google's Digital Path to Purchase Study

10:30am - 12:00pm EDT:  The State of Digital for Arts and Cultural Organizations

Special thanks

Special thanks to our co-host for this event, Playhouse Square.

As the country’s largest performing arts center outside of New York, Playhouse Square utilizes the arts to engage individuals and attract more than one million guests per year to its 1,000+ annual events.