CI to Eye Live!

CI to Eye Live!


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Live conversations that fuel the future of the arts. Hosted by CI’s President, Erik Gensler, CI to Eye Live features timely conversations with leaders inside and outside of the arts.

What Arts Organizations Need to Know About TikTok

TikTok now has 100 million active users in the U.S. and while 80% are under the age of 35, the user base is aging up exponentially. With its unique algorithm, TikTok can quickly deliver an organic social following if your content resonates. TikTok users love the app—90% of users access it daily.

In this session, you’ll learn more about TikTok and how arts organizations are utilizing the platform. Even if you decide it isn’t right for your organization (there are many valid reasons, especially in the middle of a pandemic), it’s important to understand how TikTok fits into the larger digital landscape.

Featured Arts Leaders

Sarah Doolin Roy Headshot Sarah Doolin Roy, American Ballet Theatre
Connor Holloway Headshot Connor Holloway, American Ballet Theatre
Sloan MacRae Headshot Sloan MacRae, Carnegie Museum of Natural History
Christopher Williams Headshot Christopher Williams, Capacity Interactive
Adrian Yablin Headshot Adrian Yablin, Capacity Interactive