CI to Eye Live!

CI to Eye Live!


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Live conversations that fuel the future of the arts. Hosted by CI’s President, Erik Gensler, CI to Eye Live features timely conversations with leaders inside and outside of the arts.

Don't Kill Your Marketing in the Age of Coronavirus

While cutting marketing budgets might be a short-term solution to cut costs, it can be even more expensive to bring back your audience in the future. This is not a time for the arts to remain quiet. Social media engagement has increased by 61% over normal usage rates. Organizations that stay the course in times like these will come out on top. 

In this livestream, you’ll hear from three arts administrators who are connecting through the crisis. They’ll answer questions related to their marketing and outreach priorities, adjusting policies to be more patron-centric, and so much more.

Featured Arts Administrators

Sara Villagio, Chief Marketing Officer, Carnegie Hall

Colette Randall, Director of Marketing and Communications, ICA Boston

Erika Nelson, Senior Marketing Director, Steppenwolf Theatre Company

The Details

When: Thursday, May 28 
Time: 1:00pm - 2:00pm EDT
Cost: Free