CI to Eye Live!
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Live conversations that fuel the future of the arts. Hosted by CI’s President, Erik Gensler, CI to Eye Live features timely conversations with leaders inside and outside of the arts.
10 Things We’ve Learned So Far About Selling Digital Programming
The CI team has helped arts organizations market and sell hundreds of digital programs. Now, almost one year into the pandemic, we’re sharing what has worked, and what hasn’t to help you get the most out of your digital programming.
In this session, we’ll explore a variety of learnings including:
✓ Should you target nationally or stick to your local community?
✓ How should you measure performance?
✓ How do you "show" instead of "tell?"
✓ How do they differ between in-person and digital programming?
✓ How do these learnings apply to fundraising campaigns?
✓ And so much more!
The session will also include plenty of time for Q+A so get your questions ready for our experts!
Featured CI TEAM MEMBERS
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Sasha Chen |
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Samantha Kindler |
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Rachel Purcell Senior Consultant, Capacity Interactive |