Live conversations that fuel the future of the arts. Hosted by CI’s President, Erik Gensler, CI to Eye Live features timely conversations with leaders inside and outside of the arts.
While cutting marketing budgets might be a short-term solution to cut costs, it can be even more expensive to bring back your audience in the future. This is not a time for the arts to remain quiet. Social media engagement has increased by 61% over normal usage rates. Organizations that stay the course in times like these will come out on top.
In this livestream, you’ll hear from three arts administrators who are connecting through the crisis. They’ll answer questions related to their marketing and outreach priorities, adjusting policies to be more patron-centric, and so much more.
Sara Villagio, Chief Marketing Officer, Carnegie Hall
Colette Randall, Director of Marketing and Communications, ICA Boston
Erika Nelson, Senior Marketing Director, Steppenwolf Theatre Company
When: Thursday, May 28
Time: 1:00pm - 2:00pm EDT