2017 Arts Industry Digital Marketing Benchmark Survey

2017 Arts Industry Digital
Marketing Benchmark Survey


Welcome to the new and improved Arts Industry Digital Marketing Benchmark Study!

We’ve rethought the survey based on the challenges we see organizations facing every day, and we’re strengthening our data set with more of your peers so that you can see how the field is evolving in a context most meaningful to you.

Why you should take the survey:

We’re gathering much-needed information that’s been inaccessible up until now, so that you can be at the top of your game as a digital marketer. Plus, this data will help improve our field.

The deadline to complete the survey is 4/13. For all of you ambitious data nerds out there, we're going to double your chances to win a free ticket to Digital Marketing Boot Camp for the Arts. You just have to complete the survey by 4/11 and we'll enter your name not once, but twice into the drawing. 

Let's get down to brass tacks 

Here are the steps you need to follow to complete the survey. After that, you can preview the entire survey here to make sure your bases are covered. The time it takes to gather the data will vary based on your internal record keeping, but most organizations will be able to do so in less than a hour. Once gathered, it should take you no more than 20-30 minutes to complete the survey. 

If, at any point, you have questions about the data you need to gather, please don’t hesitate to reach out to us. We’ll get back to you within one business day:


Ready to roll?

Once your data is pulled and you’re ready to go, please proceed to the live survey

What will the survey cover? 

Digital infrastructure
Resource allocations 
Content creation
Specific digital marketing tactics

Who can take part in the survey?

We’re looking for arts and cultural organizations that regularly serve visitors through a ticketed or general admission capacity.

Part of a university?

No problem! As long as you can answer clearly for the segment that serves visitors regularly through a ticketed or general admission capacity, you’re most welcome.

A science museum or center? 

Join in! We think of you under our cultural umbrella.

Historically the study has focused on dance, music, opera, theatre, visual artists and multidisciplinary arts organizations, but all other arts and cultural disciplines (film, literature, etc.) are welcome to participate.

We can only conduct meaningful discipline-specific analysis if we receive sufficient response numbers in each discipline, so please encourage your peers to participate.

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