Digital Marketing Strategy for Senior Executives

Overview

Over the last 10 years, how your constituents communicate has changed faster and more dramatically than any other time in human history. However, many arts organizations have not evolved their priorities or efforts to fully reflect this change. As a leader, it can be daunting to keep up with all of all of these changes and position your organization for success across an ever-evolving digital world.

While senior executives are not expected to understand the ins and outs of digital communication, supporting and strategically planning a digital strategy for your organization is critical. What questions should leaders be asking? How should you budget to support these efforts? And what skills should you look for when growing your communications team? This intimate workshop will answer these questions and more. Plus it will allow executives to learn from each other via roundtable discussion. 

WHO SHOULD ATTEND

- Executive Directors
- Managing Directors
- Artistic Directors
- Senior Board Members
- Senior Marketing Leaders 

LOCATION

Capacity Interactive
1239 Broadway, Suite 1103
New York, NY 10001

INVESTMENT

$599
($499 for Capacity clients)

DATES

Thursday, April 27 | 1:00pm - 6:00pm 

QUESTIONS?

Email rachel@capacityinteractive.com

TESTIMONIALS

100% satisfaction amongst attendees

"It was great to have some perspectives or previously held ideas challenged in the small classroom context."

"Intimacy and openness. It was an inviting space where it did not feel that assumptions were made or held about what participants should or shouldn't know - very generous in that respect." 

"Heightened [my] awareness of the digital marketing efforts and the associated measurement criteria available to define and track success."

INSTRUCTORS

Erik Gensler
President

Christopher Williams
Vice President

AGENDA

(Subject to change)
Snacks, drinks, and wi-fi will be provided.

I. Introductions

II. Digital Marketing Priorities

-break-

III. Facebook's Powerful Storytelling and Targeting Capabilities

IV. Stellar Arts Marketing Video Reel 

-break-

V. Staffing and Resourcing to Support Digital Marketing Priorities

-break-

VI. Q&A Roundtable

VII. Beverages & Networking