3 Ways Twitter is Shaping the 2016 Elections

August 18, 2016

Twitter is one of the world’s most important digital communications channels with 310 million monthly active users. Since its launch in July 2006, Twitter has been embraced by all levels of political campaigns across the globe, helping elect candidates like Barack Obama and oust dictators like Hosni Mubarak.


Pulling off a Flawless Hat Trick: Unscripted Moment, Incredible Content, Newly Engaged Fans

August 10, 2016

Similar to the arts, great sports content is born from gripping moments that aren’t scripted.  These moments can be a rare commodity but when they arise, we as marketers must be ready to capitalize.


Oh Snap! What Arts Marketers Need to Know About Snapchat

July 25, 2016

If you’re anything like me, you can sometimes get distracted by shiny objects. For digital marketers and content creators, those shiny objects can appear in the form of emerging social media networks.


Digital Fundraising: Breaking Down Silos and Rethinking the Ordinary

July 25, 2016

When Stephen Dubner interviewed Charles Duhigg, author of the book Smarter Faster Better in a Freakonomics podcast focused on productivity, Duhigg told a story about how electricity, when it was first popularized, was hailed as a game changer for productivity. There was a huge wave of factories that replaced their steam engines with electric engines. But what happened next is what economists called a “productivity paradox”- initially, productivity didn’t rise in the factories.


Facebook Canvas: A New Palette for Arts Organizations

June 29, 2016

No, no, no. Not that kind of canvas -- Facebook Canvas!


The Undeniable Pull of Emotional Marketing

May 25, 2016

The blank white page. The blinking cursor. The email/text/Facebook pings constantly distracting you, along with the thousand other projects looming that keep zipping through your mind. Time is ticking! You’ll tackle those things later. Back to the white page and taunting cursor you go. 


More Ticket Sales or Perfect Measurement?

May 23, 2016

One of the most powerful things about digital advertising is the ability to measure results.
But the ability to measure results should influence your strategy, not dictate it.


5 Things Arts Organizations Can Learn from Political Campaigns

May 12, 2016

Are you ready for November 8 to arrive? If you're one of Facebook's nearly 1.5 billion monthly users, chances are that you've been inundated with 2016 presidential campaign commentary. Candidates have vied for your attention; supporters have eagerly shared stats, memes, and photos of their candidate flying in coach. You've seen the good, the bad, the inspiring, and the confounding. You've been moved in positive and negative ways. You've felt something.


So You Want to Launch a New Institutional Website? Read this first!

April 7, 2016

“We want to launch a new website and want it live when our new seasons opens in August.”

 “Ummm, it’s April.”


Instagram Advertising: What You Should Know (#nofilterneeded)

March 29, 2016

Welcome to the world of Instagram advertising!  I bet you’re thinking, “Man, I just figured out Facebook!”


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The 2015 Benchmark Study includes market research data from 130 arts organizations.