Ideas

You Should (A/B) Test That!

September 22, 2016

As arts marketers, we’re always looking to optimize our digital campaigns and be more efficient with our budgets. We have to or we'll see a direct impact on ticket sales. 

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Let's Talk: The Benefits of Face-to-Face Interaction with Your Subscribers

September 12, 2016

This year, I’m speaking at Digital Marketing Boot Camp for the Arts on how to get direct feedback from your customers about their experience on your website – by running your own user tests.

In addition to good old-fashioned surveys and Google Analytics, there’s another way arts marketers can solicit feedback – walking up and talking to patrons!

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Beyond Print - Leveraging the Power of Video

August 25, 2016

You’ve heard it over and over again...video is powerful and sells tickets. It’s on your list to make an amazing season video this year, but how do you even begin?

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3 Ways Twitter is Shaping the 2016 Elections

August 18, 2016

Twitter is one of the world’s most important digital communications channels with 310 million monthly active users. Since its launch in July 2006, Twitter has been embraced by all levels of political campaigns across the globe, helping elect candidates like Barack Obama and oust dictators like Hosni Mubarak.

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Pulling off a Flawless Hat Trick: Unscripted Moment, Incredible Content, Newly Engaged Fans

August 10, 2016

Similar to the arts, great sports content is born from gripping moments that aren’t scripted.  These moments can be a rare commodity but when they arise, we as marketers must be ready to capitalize.

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Oh Snap! What Arts Marketers Need to Know About Snapchat

July 25, 2016

If you’re anything like me, you can sometimes get distracted by shiny objects. For digital marketers and content creators, those shiny objects can appear in the form of emerging social media networks.

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Digital Fundraising: Breaking Down Silos and Rethinking the Ordinary

July 25, 2016

When Stephen Dubner interviewed Charles Duhigg, author of the book Smarter Faster Better in a Freakonomics podcast focused on productivity, Duhigg told a story about how electricity, when it was first popularized, was hailed as a game changer for productivity. There was a huge wave of factories that replaced their steam engines with electric engines. But what happened next is what economists called a “productivity paradox”- initially, productivity didn’t rise in the factories.

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Facebook Canvas: A New Palette for Arts Organizations

June 29, 2016


No, no, no. Not that kind of canvas -- Facebook Canvas!

Earlier this year, Facebook introduced Canvas -- a fully immersive, mobile-only ad experience. The new format is full-screen and designed to engage users with a mix of video, carousels, and photo galleries.  

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The Undeniable Pull of Emotional Marketing

May 25, 2016

The blank white page. The blinking cursor. The email/text/Facebook pings constantly distracting you, along with the thousand other projects looming that keep zipping through your mind. Time is ticking! You’ll tackle those things later. Back to the white page and taunting cursor you go. 

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More Ticket Sales or Perfect Measurement?

May 23, 2016


One of the most powerful things about digital advertising is the ability to measure results.
But the ability to measure results should influence your strategy, not dictate it.

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