September 22, 2016
As arts marketers, we’re always looking to optimize our digital campaigns and be more efficient with our budgets. We have to or we'll see a direct impact on ticket sales.
September 12, 2016
This year, I’m speaking at Digital Marketing Boot Camp for the Arts on how to get direct feedback from your customers about their experience on your website – by running your own user tests.
In addition to good old-fashioned surveys and Google Analytics, there’s another way arts marketers can solicit feedback – walking up and talking to patrons!
August 18, 2016
Twitter is one of the world’s most important digital communications channels with 310 million monthly active users. Since its launch in July 2006, Twitter has been embraced by all levels of political campaigns across the globe, helping elect candidates like Barack Obama and oust dictators like Hosni Mubarak.
August 10, 2016
Similar to the arts, great sports content is born from gripping moments that aren’t scripted. These moments can be a rare commodity but when they arise, we as marketers must be ready to capitalize.
July 25, 2016
If you’re anything like me, you can sometimes get distracted by shiny objects. For digital marketers and content creators, those shiny objects can appear in the form of emerging social media networks.
July 25, 2016
When Stephen Dubner interviewed Charles Duhigg, author of the book Smarter Faster Better in a Freakonomics podcast focused on productivity, Duhigg told a story about how electricity, when it was first popularized, was hailed as a game changer for productivity. There was a huge wave of factories that replaced their steam engines with electric engines. But what happened next is what economists called a “productivity paradox”- initially, productivity didn’t rise in the factories.
June 29, 2016
No, no, no. Not that kind of canvas -- Facebook Canvas!
Earlier this year, Facebook introduced Canvas -- a fully immersive, mobile-only ad experience. The new format is full-screen and designed to engage users with a mix of video, carousels, and photo galleries.
May 25, 2016
The blank white page. The blinking cursor. The email/text/Facebook pings constantly distracting you, along with the thousand other projects looming that keep zipping through your mind. Time is ticking! You’ll tackle those things later. Back to the white page and taunting cursor you go.
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