Ideas

Hi, CI! Mike Zdeb, Digital Marketing Analyst

November 21, 2017

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring one of our Analysts who is a talented musician, an Excel nerd, and brings his creativity and love of teaching to the CI office every day. 

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Interactive CTA Generator for Arts Marketers 2.0: Find Your Perfect CTA

November 16, 2017

Click the grey cross-arrows to generate a unique CTA
 
 
 
 

 

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Beyond the Hashtag: #GivingTuesday

November 9, 2017

It’s November. That means brisk weather and crunchy leaves underfoot. Your mind turns to Thanksgiving and you start to panic. Not about the perfect green bean casserole but about #GivingTuesday - one of the most anxiety-inducing hashtags out there.

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What I Learned Curating Talks by Cultural Leaders

October 18, 2017

It’s a simple concept, and anyone familiar with the Tessitura Software origin story will recognize “Know to whom you are speaking” as a key design goal back in 1999 when the product was first innovated as an enterprise-wide, unified-CRM solution for non-profit arts organizations. Back then, it was more about solving problems like making sure that subscribers, who were also major donors, did not receive a generic request for a $50 donation with their subscription renewals.

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Be Your Organization's Data Hero: How Marketers Can Help Their Colleagues Take Advantage of Google Analytics

October 6, 2017

Your organization’s website isn’t built solely for the marketing department; it’s built for your entire organization. Each department has their own vested interest in your website, yet as a marketer, I’m sure you’ve answered questions like, “How many pageviews is the Education section of our website receiving” or “What do the demographics of our donors look like?”

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I'm not going to sugarcoat this blog post for you. It's about candor.

October 5, 2017

“Jennifer, can I give you some constructive criticism?”
“Sure”
“Try using your brain."

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A Case Against Buying Ads Directly on Your Newspaper Website

September 26, 2017

Purchasing online ads directly from a publisher like your local or national newspaper is expensive. Is it worth it?  

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Hi, CI! Jane Whitty, Consultant

September 22, 2017

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring one of our Consultants who is a theater buff, a cat aficionado, and can help you spice up your social content (from first preview to closing night). 

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Best Practices for Creating Stunning (and Effective) Display Ads

September 18, 2017

Display ads are digital “billboards.” Just as someone drives down the highway and may see a billboard for a few seconds, someone scrolls through their phone or PC and sees a display ad on their screen for a few seconds. You must capitalize on that moment to capture someone’s attention before they keep scrolling.

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Launching a Flexible, Agile, and Evolving Website with the Right Analytics Tools

September 13, 2017

The Challenge

When investing massive capital and human resources into a website redesign or update, how do you make the right design and content decisions to ensure a knockout site that meets stakeholders’ needs? We hope it comes as a huge relief to hear you can’t possibly make perfect and complete decisions at one preordained moment in time.

Thriving digitally today means your site (and your management of it) must be flexible and agile, evolving to meet the changing needs of users over time. So, how do you do this when your time and resources are finite?

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Digital Marketing Boot Camp for the Arts

October 18-19, 2018
The TimesCenter, NYC

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Market Smarter
2016 Arts Industry Digital Marketing Benchmark Study

Want to see how your digital marketing efforts stack up with more than 180 arts organizations across the country? The 2016 Arts Industry Digital Marketing Benchmark Study is now available.

 

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Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.

 

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