Ideas

Demystifying the Design Process: UX/UI Explained | Guest Blog Post

June 20, 2017

There are a lot of buzzwords in the digital design sphere. In this post, we’ll take a look at one of the more ubiquitous ones these days: User Experience and User Interface. I’ll fill you in on what these terms mean and why they’re important to your organization’s digital strategy.

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New Stats from Google on Mobile, Search, and Video: Takeaways for Arts Marketers

June 7, 2017

I recently wrote that a mobile optimized website, search, and video were among the top digital marketing priorities for 2017Some new powerful statistics were released by Google recently at the Google Marketing Next event that are a good supplement to that post.

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Important (But Misunderstood) Google Analytics Metrics - Part Two: Pages Per Session and Average Session Duration

June 6, 2017

Nobody likes to be misunderstood. This isn’t the beginning of an emo song - but rather a guide to help you understand some important, but often misunderstood metrics in Google Analytics (GA). Last time, we focused on bounce rate. Today, we will focus on pages per session and average session duration.

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Hi, CI! Priya Iyer, Senior Analyst

May 26, 2017

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring one of our Senior Analysts, who loves Doonya, the arts, and is a passionate teacher inside and outside of work.

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Important (But Misunderstood) Google Analytics Metrics - Part One: Bounce Rate

May 24, 2017

Nobody likes to be misunderstood. This isn’t the beginning of an emo song but rather a guide to help you understand some important, but often misunderstood, metrics in Google Analytics (GA).

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Why You Shouldn’t Delete Your Performance/Exhibition Detail Pages

April 26, 2017

It’s time to announce your new season or exhibition and you’re ready to publish the detail pages on your website. Since last year’s landing pages are obsolete, you should just delete them, right? Think again.

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Hi, CI! Andrew Llewellyn, Digital Marketing Analyst

April 17, 2017

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring one of our Digital Marketing Analysts, who is a trombonist, coffee lover, and an avid content creator. 

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Don’t Get Lost in a Sea of Data: Here’s Your Google Analytics Life Jacket

April 11, 2017

Getting started with web analytics can be paralyzing, and understandably so. It was for me at first! I made the transition to CI’s Analytics team after working on one of our digital marketing consulting teams.

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Real Talk: 2017 Digital Marketing Priorities for Arts Administrators

March 15, 2017

It is easy to get distracted by shiny buzzwords and new channels offered in digital marketing. Sales reps call and email. Board members share articles about this or that new tactic or targeting technique. Don't take the bait!

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Interactive CTA Generator for Arts Marketers: Find Your Perfect CTA

March 9, 2017

Click the grey cross-arrows to generate a unique CTA
 
 
 
 

 

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Engage Community
Digital Marketing Boot Camp for the Arts

October 19-20, 2017
The TimesCenter, NYC

 

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Market Smarter
2016 Arts Industry Digital Marketing Benchmark Study

Want to see how your digital marketing efforts stack up with more than 180 arts organizations across the country? The 2016 Arts Industry Digital Marketing Benchmark Study is now available.

 

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Podcast Series 
CI to Eye 

Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.

 

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