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Content Creation Workshop


Overview

As arts marketers, we wear a lot of hats. Our to-do lists are a mile long and we rarely have an opportunity to brainstorm creative and inspiring ideas. Yet, the pressure is on. With a constant stream of social content fighting for people’s attention, how well are you reaching your audience online?

This workshop will give you the tools you need to create compelling content. Through guided exercises and collaborative discussion, you will learn how to find your social voice and empower your constituents to share their stories. This session will also include tips for creating great advertising content through these channels, so you can put your content to work for you.

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LOCATION

Capacity Interactive
1239 Broadway, Suite 1103
New York, NY 10001

INVESTMENT

$399
($349 for Capacity clients)

DATES

TBA

Please bring a laptop. 

QUESTIONS?

Email rachel@capacityinteractive.com
TESTIMONIALS

100% satisfaction amongst attendees

"Overall, it was an extraordinary workshop. Rachel and Becky were engaging, friendly, and extremely knowledgeable. The subject matter was much higher-level than expected, which was a pleasant surprise. The wealth of information provided was also unexpected and welcomed."

"I feel like I really retained a lot and left with some great ideas for my organization."
INSTRUCTORS



Becky Ludkiewicz
Senior Analyst

 


Rachel Purcell
Senior Analyst
AGENDA

(Subject to change) 
Snacks, drinks, and wi-fi will be provided. Please bring a laptop. 

I. Creating Content on Facebook

- Intro to Facebook as a platform: who is on Facebook Why should you advertise on this platform?
- What is organic content vs. promotional content?
- How can you use your existing assets to create strong Facebook content?
- What are the best practices in content strategy?  What are the different types of promoted posts?
- How can you work with your organization’s personnel to create strong and diverse content for your Facebook page?
- How can you inspire users or followers to create content with you or for you?
- Activities: "Find your Voice" worksheet, creating a content plan

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II. Video on Facebook

- What formats are best for video content?
- What are some examples of exemplary Facebook video content for different types of organizations?
- What are the benefits of using video in your Facebook advertising?
- What are key performance indicators for a video ad?
- Sharing session/workshop: brainstorming low-budget, minimal-resource video ideas.

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III. Creating Content on YouTube

- How can you create a YouTube channel for your organization that people will keep coming back to?
- What are the types/genres of successful YouTube videos?
- What are best practices in creating video ads for YouTube?
- What are the key performance indicators on YouTube?
- Why should you advertise on YouTube?  How does it compare to other video platforms?
- What are you paying for with YouTube advertising?  What are the free additional benefits?

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IV. Guided Practice

- Sample exercises with help from the CI team
- Work on your accounts and ask specific questions about your site and your data

V. Beverages & Questions