--- title: Capacity Interactive Ideas | Website Redesign Strategy (3) description: Website Redesign Strategy | Ideas from Capacity Interactive, Digital Marketing Consulting for the Arts (3) --- [Get Timely Resources](##) - [Resources & Insights](https://capacityinteractive.com/resources-and-insights/) - [CI to Eye Podcast](https://ideas.capacityinteractive.com/ci-to-eye-podcast) - [Blog](https://ideas.capacityinteractive.com/) - [CTA Generator](https://ideas.capacityinteractive.com/cta-generator-0) - [Social Media Ad Dimensions](https://ideas.capacityinteractive.com/social-media-ad-dimensions) - [Boot Camp Videos](https://ideas.capacityinteractive.com/boot-camp-videos) - [Web Analytics Videos](https://ideas.capacityinteractive.com/demystifying-google-analytics-video-series) - [Downloadable Content](https://capacityinteractive.com/downloadable-content/) - [Social Media Content Calendar](https://ideas.capacityinteractive.com/content-calendar) - [Arts Industry Benchmark Study](https://ideas.capacityinteractive.com/arts-industry-digital-marketing-benchmark-study) - [Ticket Buyer Media Usage Study](https://ideas.capacityinteractive.com/performing-arts-ticket-buyer-media-usage-study) - [Digital Events](https://capacityinteractive.com/webinars-and-events/) - [Boot Camp](http://bootcamp.capacityinteractive.com/registration) - [CI on the Digital Road](https://ideas.capacityinteractive.com/ci-on-the-road) - [What We Do](https://capacityinteractive.com/services/) - [About](https://capacityinteractive.com/about/) - [Clients](https://capacityinteractive.com/clients/) - [Team](https://capacityinteractive.com/team/) - [Careers](https://capacityinteractive.com/careers/) - [Contact Us](https://capacityinteractive.com/contact/) - [Privacy Policy](https://capacityinteractive.com/privacy-policy/) ![](https://ideas.capacityinteractive.com/hubfs/IDEAS.jpg) # Ideas ### [Don’t Be Afraid To Ask For Help: Musings on Hiring an Outside Project Manager for Your Website Redesign](https://ideas.capacityinteractive.com/why-hire-an-outsider-to-project-manage-your-website-redesign) [![](https://ideas.capacityinteractive.com/hubfs/Blog/Blog%202017.01%20Why%20Hire%20an%20Outsider%20to%20Project%20Manage%20Your%20Website%20Redesign/Blog%20Hire%20an%20Outsider%20for%20Website%20Redesign-01.png)](https://ideas.capacityinteractive.com/why-hire-an-outsider-to-project-manage-your-website-redesign) January 19, 2017 Your organization’s website is your first-impression for many of your potential ticket buyers, patrons or clients. It shows off your visual identity and houses all of the essentials about you and your mission. Your sales, fundraising, online engagement, lead generation, and more depend on your place online. [Read More \>](https://ideas.capacityinteractive.com/why-hire-an-outsider-to-project-manage-your-website-redesign) ### [We Are Living In A Mobile World - Is Your Website Truly Optimized to Sell Tickets?](https://ideas.capacityinteractive.com/we-are-living-in-a-mobile-world) [![](https://ideas.capacityinteractive.com/hubfs/Blog/Blog%20We%20are%20Living%20in%20a%20Mobile%20World/Blog%20Mobile%20Optimizations%20on%20Website-01.png)](https://ideas.capacityinteractive.com/we-are-living-in-a-mobile-world) January 18, 2017 As the analytics lead at Capacity Interactive, my job revolves around on-site behavioral data - collecting it, analyzing it, making informed decisions and strategic recommendations based on it. Data can be analyzed in many ways, and I don't believe in a cookie-cutter approach. Every client is unique - in who they are, what their objectives are, what kind of content they have, how their website looks, what tech platforms they use, etc. [Read More \>](https://ideas.capacityinteractive.com/we-are-living-in-a-mobile-world) ### [Lost in Space…Is Not Where You Want To Be](https://ideas.capacityinteractive.com/lost-in-space-is-not-where-you-want-to-be-0) [![](https://ideas.capacityinteractive.com/hubfs/Screen%20Shot%202016-10-26%20at%205.47.23%20PM.png)](https://ideas.capacityinteractive.com/lost-in-space-is-not-where-you-want-to-be-0) November 4, 2016 Marketing, when effective, reaches the right audience at the right place at the right time. It connects ideas and benefits with the people who want them. Arts marketing is no exception. In fact, it is one of the most challenging sectors since we, as art marketers, rarely have any control over the “product” for which we are raising awareness and creating demand. [Read More \>](https://ideas.capacityinteractive.com/lost-in-space-is-not-where-you-want-to-be-0) ### [Boot Camp Through the Years](https://ideas.capacityinteractive.com/boot-camp-through-the-years) [![](https://ideas.capacityinteractive.com/hubfs/bootcampinfographic_fb_promo_720.png)](https://ideas.capacityinteractive.com/boot-camp-through-the-years) October 13, 2016 This year we are presenting our sixth annual [Digital Marketing Boot Camp for the Arts.](http://bootcamp.capacityinteractive.com/) To commemorate, we did what any sensible digital marketer would do...we created an infographic! Enjoy. [Read More \>](https://ideas.capacityinteractive.com/boot-camp-through-the-years) ### [The Perfect Website Redesign Project](https://ideas.capacityinteractive.com/the-perfect-website-redesign-project) [![](https://ideas.capacityinteractive.com/hubfs/Blog/Perfect_Website_Redesign/Blog_The_Perfect_Website_Redesign_PURPLE_1.png)](https://ideas.capacityinteractive.com/the-perfect-website-redesign-project) October 12, 2016 I want to tell you about The Perfect Website Redesign Project. It happened about a year ago with the Palo Alto Dance Theater Company (or PADT for short), an arts organization started by a group of software engineers in Silicon Valley with a mission to balance the lives of desk-bound coders with inspiring dance programs. My firm had been selected to overhaul the existing website and build a new experience that would: - Better represent the breadth of the organization's offerings. - Increase online donations. - Increase ticket sales to performances. [Read More \>](https://ideas.capacityinteractive.com/the-perfect-website-redesign-project) ### [You Should (A/B) Test That!](https://ideas.capacityinteractive.com/you-should-ab-test-that) [![](https://ideas.capacityinteractive.com/hubfs/Blog/AB_Testing/Blog_AB_Testing_TEST-01.png)](https://ideas.capacityinteractive.com/you-should-ab-test-that) September 22, 2016 As arts marketers, we’re always looking to optimize our digital campaigns and be more efficient with our budgets. We have to or we'll see a direct impact on ticket sales.  [Read More \>](https://ideas.capacityinteractive.com/you-should-ab-test-that) ### [So You Want to Launch a New Institutional Website? Read this first!](https://ideas.capacityinteractive.com/new-website) [![](https://ideas.capacityinteractive.com/hubfs/Blog/New_Institutional_Website/Blog_So_You_Want_To_Launch_A_New_Institutional_Website-12-2.png)](https://ideas.capacityinteractive.com/new-website) April 7, 2016 I hear these requests far too often from arts marketers. I don’t blame them for wanting something fast and inexpensive, but these timelines and budgets are incredibly unrealistic and create a domino effect that causes more work, lots of headaches, and ultimately leads to poor websites that keep our industry in the dark ages. [Read More \>](https://ideas.capacityinteractive.com/new-website) ### [Iterative Design – Building Effective Websites Over Time](https://ideas.capacityinteractive.com/iterative-design-building-effective-websites-over-time) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2015/Blog%2015-12%20Iterative%20Design%20%E2%80%94%20Building%20Effective%20Websites%20Over%20Time/Blog%202015.12%20Iterative%20Design%20-%20Building%20Effective%20Websites%20Over%20Time.jpg)](https://ideas.capacityinteractive.com/iterative-design-building-effective-websites-over-time) December 17, 2015 In the beginning there was a new website or a redesign… and people were impressed. Compliments were passed. Beer was shared. The website was built according to plan—populated with snappy content and interesting images—and it finally launched with a sigh of relief. Months passed and people were (still) impressed. But analytic data started to tell a different story.  [Read More \>](https://ideas.capacityinteractive.com/iterative-design-building-effective-websites-over-time) ### [5 Reasons Not to Build an App](https://ideas.capacityinteractive.com/5-reasons-not-to-build-an-app) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2015/Blog%2015-09%20Reasons%20Not%20to%20Build%20an%20App/Updated/Blog%202015.09%205%20Reasons%20Not%20to%20Build%20an%20App.png)](https://ideas.capacityinteractive.com/5-reasons-not-to-build-an-app) September 10, 2015 Gone are the days of wondering if your organization needs either a mobile optimized website or a mobile app. We have all cast our vote through our smartphone usage and the data shows that we interact with mobile web and mobile applications in different ways. Depending on your business, you may need one or both. [Read More \>](https://ideas.capacityinteractive.com/5-reasons-not-to-build-an-app) ### [2014 Performing Arts Digital Marketing Benchmark Study](https://ideas.capacityinteractive.com/2014-performing-arts-digital-marketing-benchmark-study) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2015/Blog%2015-05%202014%20Performing%20Arts%20Digital%20Marketing%20Benchmark%20Study/Blog%202015.05%202014%20Performing%20Arts%20Digital%20Marketing%20Benchmark%20Study.png)](https://ideas.capacityinteractive.com/2014-performing-arts-digital-marketing-benchmark-study) May 19, 2015 For the third year in a row, we've compiled survey data to create industry benchmarks to help you compare your digital marketing efforts with other performing arts organizations. Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.   [Read More \>](https://ideas.capacityinteractive.com/2014-performing-arts-digital-marketing-benchmark-study) [\< Previous](https://ideas.capacityinteractive.com/topic/website-redesign-strategy/page/2) ###### Author --- #### Filter By Topic [![tag icon: AdWords/Search Engine Marketing](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-adwords-search-engine-marketing.svg)](https://ideas.capacityinteractive.com/topic/adwordssearch-engine-marketing)[Google Ads/Search Engine Marketing](https://ideas.capacityinteractive.com/topic/adwordssearch-engine-marketing) [![tag icon: Data-Driven Display](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-data-driven-display.svg)](https://ideas.capacityinteractive.com/topic/data-driven-display)[Data-Driven Display](https://ideas.capacityinteractive.com/topic/data-driven-display) [![tag icon: Digital Audit & Tune-Up](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-digital-audit-tune-up.svg) Digital Audit & Tune-Up](https://ideas.capacityinteractive.com/topic/digital-audit-tune-up) [![tag icon: Digital Team Recruitment](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-digital-team-recruitment.svg) Digital Team Recruitment](https://ideas.capacityinteractive.com/topic/digital-team-recruitment) [![tag icon: Email Strategy](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-email-strategy.svg) Email Strategy](https://ideas.capacityinteractive.com/topic/email-strategy) [![](https://ideas.capacityinteractive.com/hs-fs/hubfs/Large-Icon---Leadershi.jpg?width=23&name=Large-Icon---Leadershi.jpg "Large-Icon---Leadershi.jpg") Leadership](https://ideas.capacityinteractive.com/topic/leadership) [![tag icon: Online Fundraising](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-online-fundraising.svg)](https://ideas.capacityinteractive.com/topic/online-fundraising)[Online Fundraising](https://ideas.capacityinteractive.com/topic/online-fundraising)[![Search\_Icon](https://ideas.capacityinteractive.com/hs-fs/hubfs/ICONS/Search_Icon.png?width=20&name=Search_Icon.png "Search_Icon") Search Engine Optimization](https://ideas.capacityinteractive.com/topic/search-engine-optimization)[![tag icon: Social Media Strategy](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-social-media-strategy.svg) Social Media Strategy](https://ideas.capacityinteractive.com/topic/social-media-strategy)[![tag icon: Website Analytics](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-website-analytics.svg) Website Analytics](https://ideas.capacityinteractive.com/topic/website-analytics)[![tag icon: Website Redesign Strategy](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-website-project-management.svg) Website Redesign Strategy](https://ideas.capacityinteractive.com/topic/website-redesign-strategy) --- #### Get Notified About New Blog Posts --- Get Blog Notifications --- ###### Market Smarter ##### Boot Camp 2023 On Demand In a time of perpetual change, Boot Camp 2023 will help you build a holistic foundation to become a stronger arts marketer, leader, and champion for our industry—all from the comfort of your desk. [Register Now](https://www.capacityinteractivebootcamp.com/)  --- ###### Market Smarter ##### CI to Eye Podcast From arts leadership to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter. [Listen Up](https://ideas.capacityinteractive.com/ci-to-eye-podcast) --- ###### Market Smarter ##### Social Content Calendar for Arts Marketers Create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences—all winter long! [Take Me There](https://ideas.capacityinteractive.com/content-calendar) --- ###### Market Smarter ##### The Performing Arts Ticket Buyer Media Usage Study Based on a survey of over 17,000 ticket buyers, this report sheds light on the shifting media consumption and buyer behavior of your core audience, with marketing insights to help you turn data into strategy. [Download the Study](https://ideas.capacityinteractive.com/performing-arts-ticket-buyer-media-usage-study)  ### Get Our Newsletter ## Get Our Newsletter [Sign Me Up](##) ## Follow Us - - - - - - - [Resources & Insights](https://capacityinteractive.com/resources-and-insights/) - [CI to Eye Podcast](https://ideas.capacityinteractive.com/ci-to-eye-podcast) - [Blog](https://ideas.capacityinteractive.com/) - [CTA Generator](https://ideas.capacityinteractive.com/cta-generator-0) - [Social Media Ad Dimensions](https://ideas.capacityinteractive.com/social-media-ad-dimensions) - [Boot Camp Videos](https://ideas.capacityinteractive.com/boot-camp-videos) - [Web Analytics Videos](https://ideas.capacityinteractive.com/demystifying-google-analytics-video-series) - [Downloadable Content](https://capacityinteractive.com/downloadable-content/) - [Social Media Content Calendar](https://ideas.capacityinteractive.com/content-calendar) - [Arts Industry Benchmark Study](https://ideas.capacityinteractive.com/arts-industry-digital-marketing-benchmark-study) - [Ticket Buyer Media Usage Study](https://ideas.capacityinteractive.com/performing-arts-ticket-buyer-media-usage-study) - [Digital Events](https://capacityinteractive.com/webinars-and-events/) - [Boot Camp](http://bootcamp.capacityinteractive.com/registration) - [CI on the Digital Road](https://ideas.capacityinteractive.com/ci-on-the-road) - [What We Do](https://capacityinteractive.com/services/) - [About](https://capacityinteractive.com/about/) - [Clients](https://capacityinteractive.com/clients/) - [Team](https://capacityinteractive.com/team/) - [Careers](https://capacityinteractive.com/careers/) - [Contact Us](https://capacityinteractive.com/contact/) - [Privacy Policy](https://capacityinteractive.com/privacy-policy/) - [Resources & Insights](https://capacityinteractive.com/resources-and-insights/) - [Downloadable Content](https://capacityinteractive.com/downloadable-content/) - [Webinars & Events](https://capacityinteractive.com/webinars-and-events/) - [Software](https://capacityinteractive.com/software/) - [About](https://capacityinteractive.com/about/) - [Careers](https://capacityinteractive.com/careers/) - [Contact Us](https://capacityinteractive.com/contact/) - [Privacy Policy](https://capacityinteractive.com/privacy-policy/) - [Resources & Insights](https://capacityinteractive.com/resources-and-insights/) - [Downloadable Content](https://capacityinteractive.com/downloadable-content/) - [Webinars & Events](https://capacityinteractive.com/webinars-and-events/) - [Software](https://capacityinteractive.com/software/) - [About](https://capacityinteractive.com/about/) - [Careers](https://capacityinteractive.com/careers/) - [Contact Us](https://capacityinteractive.com/contact/) - [Privacy Policy](https://capacityinteractive.com/privacy-policy/) © 2021 Capacity Interactive