--- title: Capacity Interactive Ideas | Website Redesign Strategy description: Website Redesign Strategy | Ideas from Capacity Interactive, Digital Marketing Consulting for the Arts --- [Get Timely Resources](##) - [Resources & Insights](https://capacityinteractive.com/resources-and-insights/) - [CI to Eye Podcast](https://ideas.capacityinteractive.com/ci-to-eye-podcast) - [Blog](https://ideas.capacityinteractive.com/) - [CTA Generator](https://ideas.capacityinteractive.com/cta-generator-0) - [Social Media Ad Dimensions](https://ideas.capacityinteractive.com/social-media-ad-dimensions) - [Boot Camp Videos](https://ideas.capacityinteractive.com/boot-camp-videos) - [Web Analytics Videos](https://ideas.capacityinteractive.com/demystifying-google-analytics-video-series) - [Downloadable Content](https://capacityinteractive.com/downloadable-content/) - [Social Media Content Calendar](https://ideas.capacityinteractive.com/content-calendar) - [Arts Industry Benchmark Study](https://ideas.capacityinteractive.com/arts-industry-digital-marketing-benchmark-study) - [Ticket Buyer Media Usage Study](https://ideas.capacityinteractive.com/performing-arts-ticket-buyer-media-usage-study) - [Digital Events](https://capacityinteractive.com/webinars-and-events/) - [Boot Camp](http://bootcamp.capacityinteractive.com/registration) - [CI on the Digital Road](https://ideas.capacityinteractive.com/ci-on-the-road) - [What We Do](https://capacityinteractive.com/services/) - [About](https://capacityinteractive.com/about/) - [Clients](https://capacityinteractive.com/clients/) - [Team](https://capacityinteractive.com/team/) - [Careers](https://capacityinteractive.com/careers/) - [Contact Us](https://capacityinteractive.com/contact/) - [Privacy Policy](https://capacityinteractive.com/privacy-policy/) ![](https://ideas.capacityinteractive.com/hubfs/IDEAS.jpg) # Ideas ### [2023 Digital Priorities: Making Your GA4 Plan](https://ideas.capacityinteractive.com/the-future-is-now-5-tips-for-making-your-ga4-plan) [![](https://ideas.capacityinteractive.com/hubfs/01-11%20-%202023%20Digital%20Priorities%20-%20Final.png)](https://ideas.capacityinteractive.com/the-future-is-now-5-tips-for-making-your-ga4-plan) September 12, 2022 2023 is bringing another major change in the digital marketing landscape—this time, it impacts website analytics.  Google announced that Universal Analytics (UA) would be sunsetting faster than previously forecast, and [Google Analytics 4 (GA4)](https://ideas.capacityinteractive.com/the-future-of-measuring-website-performance-a-ga4-preview) would become *the* website analytics solution **starting June 30, 2023**.  This means big changes for your organization. Google Analytics is the go-to web analytics platform for arts organizations (in my 8+ years at Capacity Interactive, I’ve seen just one organization use a different platform). So chances are, you use it—and to keep using it, you have to migrate to the newest version, which is GA4. [Read More \>](https://ideas.capacityinteractive.com/the-future-is-now-5-tips-for-making-your-ga4-plan) ### [The Principles of Ethical Web Design](https://ideas.capacityinteractive.com/the-principles-of-ethical-web-design) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2021/21-10%20The%20Principles%20of%20Ethical%20Web%20Design/21-10%20The%20Principles%20of%20Ethical%20Web%20Design%20-%20header-02.png)](https://ideas.capacityinteractive.com/the-principles-of-ethical-web-design) October 25, 2021 As a performing arts organization, you are constantly looking for ways to wow audiences, challenge norms, and be the best version of yourself. For every performance and event, you are looking to offer audiences a memorable experience that makes them want to return again and again. While you want a website that connects with your audience from a storytelling perspective, you also want to offer them an experience driven by a series of design and development choices that meet your standards. You want to offer them an ethically driven experience. [Read More \>](https://ideas.capacityinteractive.com/the-principles-of-ethical-web-design) ### [The Future of Measuring Website Performance: A GA4 Preview](https://ideas.capacityinteractive.com/the-future-of-measuring-website-performance-a-ga4-preview) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2021/21-04%20GA4%20Preview/Blog21-04%20GA4-01.png)](https://ideas.capacityinteractive.com/the-future-of-measuring-website-performance-a-ga4-preview) April 14, 2021 Google Analytics (GA), one of the most powerful free tools to monitor your website. We’ve talked about it in [many blog posts](https://ideas.capacityinteractive.com/topic/website-analytics?__hstc=45788219.252e4440c80a3370eec8f2228318dd8e.1618324261187.1618324261187.1618324261187.1&__hssc=45788219.1.1618324261187&__hsfp=2660841320) and have a [bite-size video series](https://ideas.capacityinteractive.com/demystifying-google-analytics-video-series?__hstc=45788219.252e4440c80a3370eec8f2228318dd8e.1618324261187.1618324261187.1618324261187.1&__hssc=45788219.1.1618324261187&__hsfp=2660841320) dedicated to demystifying this vital tool! GA helps you answer questions like, what types of content are users seeing? How does user behavior differ on mobile vs. desktop? How can we improve that experience? [Read More \>](https://ideas.capacityinteractive.com/the-future-of-measuring-website-performance-a-ga4-preview) ### [Four Pandemic UI/UX Design Tips to Get You Through 2020](https://ideas.capacityinteractive.com/four-pandemic-ui/ux-design-tips-to-get-you-through-2020) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2020/20-10%20Four%20Pandemic%20UI-UX%20Design%20Tips%20to%20Get%20You%20Through%202020/UX%20Design%20Tips%20to%20Get%20You%20Through%202020.png)](https://ideas.capacityinteractive.com/four-pandemic-ui/ux-design-tips-to-get-you-through-2020) October 15, 2020 As we all struggle to get through what has been a year of multiple crises that have upended our lives, our families, our friends, and our organizations, we can take solace in knowing that we are not alone in all of this. It has been a challenging 2020 so far, and we still have many challenges ahead, but if we lean on each other and share our successes, we should be able to heal and become stronger collectively. We know that each of you is struggling in different ways, and while some of you can reconnect with your visitors, others don’t know what their schedule or future for in-person events looks like. [Read More \>](https://ideas.capacityinteractive.com/four-pandemic-ui/ux-design-tips-to-get-you-through-2020) ### [Websites Are Relationship Builders](https://ideas.capacityinteractive.com/websites-are-relationship-builders) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2019/Blog%2019-09%20Websites%20Are%20Relationship%20Builders/19-09%20Your%20Website%2c%20the%20Relationship%20Builder-01.png)](https://ideas.capacityinteractive.com/websites-are-relationship-builders) September 17, 2019 Your website is one of the first impressions your organization makes. It’s the place where most tickets are sold, it’s a goldmine for user behavior analytics, and it’s a place to share information and build your brand’s voice. Your website is a fundamental piece of a marketing funnel, whether or not a patron buys online. The work of my team at [Tessitura](https://www.tessituranetwork.com/) is based on one simple philosophy: revenue follows engagement. This means that deepening a customer’s engagement with your organization leads to more ticket sales, more donations, and more renewed memberships and subscriptions. What does this mean for your website? [Read More \>](https://ideas.capacityinteractive.com/websites-are-relationship-builders) ### [Using Analytics to Build a Website for the Future](https://ideas.capacityinteractive.com/using-analytics-to-build-a-website-for-the-future) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2019/Blog%2019-07%20Using%20Analytics%20to%20Build%20a%20Website%20for%20the%20Future/19-07%20Using%20Analytics%20to%20Build%20a%20Website%20for%20the%20Future.png)](https://ideas.capacityinteractive.com/using-analytics-to-build-a-website-for-the-future) July 29, 2019 [The Goodman Theatre](https://www.goodmantheatre.org/) has a long history of innovation on-stage. It’s the recipient of the Special Tony Award for Outstanding Regional Theatre and is known at home and abroad as a theater as much for artists as it is for the community. The team at The Goodman puts their patrons at the heart of everything they do, including their digital initiatives, proving that they are innovators off-stage as well.  This was most evident in The Goodman’s recent website redesign, where, with funding from the Wallace Foundation, they were able to turn to user data at key moments in the process to inform the direction and prioritization of new templates on their site. [Read More \>](https://ideas.capacityinteractive.com/using-analytics-to-build-a-website-for-the-future) ### [Moving Beyond Mobile First in Modern Websites](https://ideas.capacityinteractive.com/moving-beyond-mobile-first-in-modern-websites) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2019/19-06%20Plank%20Moving%20Beyond%20Mobile%20First/Blog%2019-06%20Plank%20Sponsor-01.png)](https://ideas.capacityinteractive.com/moving-beyond-mobile-first-in-modern-websites) June 24, 2019 A few weeks ago, I was digging through the Google Analytics (GA) account of one of our projects. While this may not sound exciting, I love gleaning information that I can use to improve our projects and empower us to do a better job. What I actually encountered was something that will change our approach to web development at its core. I discovered a bit of data that will have a direct impact on the way our team does its job. Over the past few years, the GA data on all websites we’ve built has justified investing in responsively designed sites. With non-desktop traffic hovering in the 50% range, we could clearly make the argument that desktop and mobile need to have equal investments in time and effort. But what happens when mobile traffic reaches 70%? [Read More \>](https://ideas.capacityinteractive.com/moving-beyond-mobile-first-in-modern-websites) ### [Your CI to Eye Podcast Episode Guide](https://ideas.capacityinteractive.com/your-ci-to-eye-podcast-episode-guide) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/Blog%202019/Blog%202019.03%20Your%20CI%20to%20Eye%20Podcast%20Episode%20Guide/Your-CI-to-Eye-Podcast-Episode-Guide.png)](https://ideas.capacityinteractive.com/your-ci-to-eye-podcast-episode-guide) March 21, 2019 [CI to Eye](https://ideas.capacityinteractive.com/ci-to-eye-podcast) is a podcast for arts leaders who want to reach their full potential. Each episode is created to help you become better at your job so you can help the arts move forward. [Read More \>](https://ideas.capacityinteractive.com/your-ci-to-eye-podcast-episode-guide) ### [Uncovering User Intent with Google Analytics and On-Site Surveys](https://ideas.capacityinteractive.com/uncovering-intent-with-google-analytics-and-on-site-surveys) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/Blog%202019/Blog%202019.1%20Uncovering%20Intent%20with%20Google%20Analytics%20and%20On-Site%20Surveys/Polling-%26-Screen-Recording-Blog-Post.png)](https://ideas.capacityinteractive.com/uncovering-intent-with-google-analytics-and-on-site-surveys) January 18, 2019 If you’re a marketer, you’re probably familiar with Google Analytics, one of the most powerful free tools out there for monitoring your website. Google Analytics (GA) allows us to measure the activity of our site visitors in real time, at a super granular level and can inform everything from landing page design to site structure. It’s one of the essential tools to have in our marketing tool belts. We love it and have talked about it at length [here](https://ideas.capacityinteractive.com/launching-evolving-website-with-analytics-tools), [here](https://ideas.capacityinteractive.com/be-your-organizations-data-hero), and [here](https://ideas.capacityinteractive.com/misunderstood-google-analytics-metrics-part-one-bounce-rate). [Read More \>](https://ideas.capacityinteractive.com/uncovering-intent-with-google-analytics-and-on-site-surveys) ### [Meet the New and Improved Benchmark Study](https://ideas.capacityinteractive.com/meet-the-new-and-improved-benchmark-study) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/Blog%202018/Blog%202018.11%20Meet%20the%20New%20Benchmark/Blog%202018.11%20Meet%20The%20New%20Benchmark-01.png)](https://ideas.capacityinteractive.com/meet-the-new-and-improved-benchmark-study) November 19, 2018 The [Arts Industry Digital Marketing Benchmark Study](https://ideas.capacityinteractive.com/education/arts-industry-digital-marketing-benchmark-study) is available for download and this sixth edition holds a ton of new data to help you market smarter. We rethought our approach to make sure we’re giving you the metrics and key performance indicators that can fuel conversation about growth and help you make informed decisions. It’s double the length of previous versions, since the data’s cut in a couple new ways. Here’s a guide to help you get the most out of it. [Read More \>](https://ideas.capacityinteractive.com/meet-the-new-and-improved-benchmark-study) [Next \>](https://ideas.capacityinteractive.com/topic/website-redesign-strategy/page/2) ###### Author --- #### Filter By Topic [![tag icon: AdWords/Search Engine Marketing](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-adwords-search-engine-marketing.svg)](https://ideas.capacityinteractive.com/topic/adwordssearch-engine-marketing)[Google Ads/Search Engine Marketing](https://ideas.capacityinteractive.com/topic/adwordssearch-engine-marketing) [![tag icon: Data-Driven Display](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-data-driven-display.svg)](https://ideas.capacityinteractive.com/topic/data-driven-display)[Data-Driven Display](https://ideas.capacityinteractive.com/topic/data-driven-display) [![tag icon: Digital Audit & Tune-Up](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-digital-audit-tune-up.svg) Digital Audit & Tune-Up](https://ideas.capacityinteractive.com/topic/digital-audit-tune-up) [![tag icon: Digital Team Recruitment](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-digital-team-recruitment.svg) Digital Team Recruitment](https://ideas.capacityinteractive.com/topic/digital-team-recruitment) [![tag icon: Email Strategy](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-email-strategy.svg) Email Strategy](https://ideas.capacityinteractive.com/topic/email-strategy) [![](https://ideas.capacityinteractive.com/hs-fs/hubfs/Large-Icon---Leadershi.jpg?width=23&name=Large-Icon---Leadershi.jpg "Large-Icon---Leadershi.jpg") Leadership](https://ideas.capacityinteractive.com/topic/leadership) [![tag icon: Online Fundraising](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-online-fundraising.svg)](https://ideas.capacityinteractive.com/topic/online-fundraising)[Online Fundraising](https://ideas.capacityinteractive.com/topic/online-fundraising)[![Search\_Icon](https://ideas.capacityinteractive.com/hs-fs/hubfs/ICONS/Search_Icon.png?width=20&name=Search_Icon.png "Search_Icon") Search Engine Optimization](https://ideas.capacityinteractive.com/topic/search-engine-optimization)[![tag icon: Social Media Strategy](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-social-media-strategy.svg) Social Media Strategy](https://ideas.capacityinteractive.com/topic/social-media-strategy)[![tag icon: Website Analytics](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-website-analytics.svg) Website Analytics](https://ideas.capacityinteractive.com/topic/website-analytics)[![tag icon: Website Redesign Strategy](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-website-project-management.svg) Website Redesign Strategy](https://ideas.capacityinteractive.com/topic/website-redesign-strategy) --- #### Get Notified About New Blog Posts --- Get Blog Notifications --- ###### Market Smarter ##### Boot Camp 2023 On Demand In a time of perpetual change, Boot Camp 2023 will help you build a holistic foundation to become a stronger arts marketer, leader, and champion for our industry—all from the comfort of your desk. [Register Now](https://www.capacityinteractivebootcamp.com/)  --- ###### Market Smarter ##### CI to Eye Podcast From arts leadership to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter. [Listen Up](https://ideas.capacityinteractive.com/ci-to-eye-podcast) --- ###### Market Smarter ##### Social Content Calendar for Arts Marketers Create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences—all winter long! [Take Me There](https://ideas.capacityinteractive.com/content-calendar) --- ###### Market Smarter ##### The Performing Arts Ticket Buyer Media Usage Study Based on a survey of over 17,000 ticket buyers, this report sheds light on the shifting media consumption and buyer behavior of your core audience, with marketing insights to help you turn data into strategy. [Download the Study](https://ideas.capacityinteractive.com/performing-arts-ticket-buyer-media-usage-study)  ### Get Our Newsletter ## Get Our Newsletter [Sign Me Up](##) ## Follow Us - - - - - - - [Resources & Insights](https://capacityinteractive.com/resources-and-insights/) - [CI to Eye Podcast](https://ideas.capacityinteractive.com/ci-to-eye-podcast) - [Blog](https://ideas.capacityinteractive.com/) - [CTA Generator](https://ideas.capacityinteractive.com/cta-generator-0) - [Social Media Ad Dimensions](https://ideas.capacityinteractive.com/social-media-ad-dimensions) - [Boot Camp Videos](https://ideas.capacityinteractive.com/boot-camp-videos) - [Web Analytics Videos](https://ideas.capacityinteractive.com/demystifying-google-analytics-video-series) - [Downloadable Content](https://capacityinteractive.com/downloadable-content/) - [Social Media Content Calendar](https://ideas.capacityinteractive.com/content-calendar) - [Arts Industry Benchmark Study](https://ideas.capacityinteractive.com/arts-industry-digital-marketing-benchmark-study) - [Ticket Buyer Media Usage Study](https://ideas.capacityinteractive.com/performing-arts-ticket-buyer-media-usage-study) - [Digital Events](https://capacityinteractive.com/webinars-and-events/) - [Boot Camp](http://bootcamp.capacityinteractive.com/registration) - [CI on the Digital Road](https://ideas.capacityinteractive.com/ci-on-the-road) - [What We Do](https://capacityinteractive.com/services/) - [About](https://capacityinteractive.com/about/) - [Clients](https://capacityinteractive.com/clients/) - [Team](https://capacityinteractive.com/team/) - [Careers](https://capacityinteractive.com/careers/) - [Contact Us](https://capacityinteractive.com/contact/) - [Privacy Policy](https://capacityinteractive.com/privacy-policy/) - [Resources & Insights](https://capacityinteractive.com/resources-and-insights/) - [Downloadable Content](https://capacityinteractive.com/downloadable-content/) - [Webinars & Events](https://capacityinteractive.com/webinars-and-events/) - [Software](https://capacityinteractive.com/software/) - [About](https://capacityinteractive.com/about/) - [Careers](https://capacityinteractive.com/careers/) - [Contact Us](https://capacityinteractive.com/contact/) - [Privacy Policy](https://capacityinteractive.com/privacy-policy/) - [Resources & Insights](https://capacityinteractive.com/resources-and-insights/) - [Downloadable Content](https://capacityinteractive.com/downloadable-content/) - [Webinars & Events](https://capacityinteractive.com/webinars-and-events/) - [Software](https://capacityinteractive.com/software/) - [About](https://capacityinteractive.com/about/) - [Careers](https://capacityinteractive.com/careers/) - [Contact Us](https://capacityinteractive.com/contact/) - [Privacy Policy](https://capacityinteractive.com/privacy-policy/) © 2021 Capacity Interactive