Ideas

Building a Content Marketing Strategy from the Ground Up

September 24, 2015

You wake up with a sense of purpose. This is the year you’re going to shake up your marketing strategy. Years of the same old playbook have and landed you in plateau-land when it comes to lead generation. Things haven’t been bad...they’ve just been “meh.”

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5 Tips to Spruce Up Your Paid Search for the Holidays

December 11, 2014

The holidays are here! For those working in the digital world, this usually means a little more budget, some loftier goals and a lot more pressure to have your campaigns perform well. George Chen, our Senior Director of Search, is here to give you some paid search and Google Grant account tips to help get through the season:

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Market Smarter
Boot Camp 2023 On Demand

In a time of perpetual change, Boot Camp 2023 will help you build a holistic foundation to become a stronger arts marketer, leader, and champion for our industry—all from the comfort of your desk.

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CI to Eye Podcast

From arts leadership to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter.

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Market Smarter
Social Content Calendar for Arts Marketers

Create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences—all winter long!

Take Me There


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The Performing Arts Ticket Buyer Media Usage Study

Based on a survey of over 17,000 ticket buyers, this report sheds light on the shifting media consumption and buyer behavior of your core audience, with marketing insights to help you turn data into strategy.

Download the Study