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The Longtail Blog The Longtail Blog

The Longtail Blog

Your Arts Marketing Blog

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, arts leadership, and so much more.

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Leveraging AI in Google and Meta
Digital Advertising
Apr 11, 2024
11 Min Read
Leveraging AI in Google and Meta
AI. Just hearing the word is sure to conjure strong feelings, be it excitement for a new frontier or sweat-inducing nerves about the unknown. However, given the rapid development and adoption of AI in marketing and the world at large, we must afford AI some meaningful attention. While Google & Meta—platforms on which arts marketers…
What’s the Strategic Difference Between Paid and Organic Social Content?
Content Creation & Strategy
Apr 09, 2024
14 Min Read
What’s the Strategic Difference Between Paid and Organic Social Content?
Have you ever sat down to create content and wondered, can this be used for paid ads? Or, what’s the difference between organic and paid content, anyway? Well, we’ve got the deets and worthwhile inspiration to set the record straight on how, when, and why you might create different content for your paid and organic…

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Managing User Consent On Your Website
Website Analytics & Optimization, Privacy
Mar 13, 2024
5 Min Read
Managing User Consent On Your Website
As you know by now, managing user privacy today can be intimidating. Much of the conversation in the digital realm revolves arou...
Building Trust by Respecting User Privacy
Digital Advertising, Leadership, Privacy
Mar 06, 2024
7 Min Read
Building Trust by Respecting User Privacy
Data privacy, as a concept, tends to make us want to put our heads in the sand. It encompasses so much across our organizationsâ...
How Can I Promote Lesser-Known Titles?
Digital Advertising
Mar 02, 2024
4 Min Read
How Can I Promote Lesser-Known Titles?
In the dynamic landscape of the arts industry, promoting lesser-known titles presents a unique challenge. These artistic gems of...
Investing in Email to Increase Engagement
Email Marketing
Feb 28, 2024
7 Min Read
Investing in Email to Increase Engagement
Arts and culture organizations use email every day, which makes it easy to take for granted. But with a little attention and int...
Behind CI: How We Redesigned Our Website, Audience First
Leadership, Search Engine Optimization, Website Analytics & Optimization
Feb 27, 2024
15 Min Read
Behind CI: How We Redesigned Our Website, Audience First
Today is Tuesday, which may be no one’s favorite day of the week—and yet we’re here with two Very Important updates that a...
Your 2024 Digital Priorities
Digital Advertising, Email Marketing, Search Engine Optimization, Website Analytics & Optimization
Feb 14, 2024
5 Min Read
Your 2024 Digital Priorities
As we step into the bright and promising year of 2024, the digital marketing landscape evolves at almost a breakneck pace. Artif...
Should I Use Meta’s CTA Buttons?
Digital Advertising
Feb 12, 2024
3 Min Read
Should I Use Meta’s CTA Buttons?
To button or not to button—that is the question so many organizations ask. The button in this case is specifically referring t...
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CTA Generator

Your copy must be compelling, creative, and to-the-point if you want to grab attention.

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Social Media Calendar

Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.

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