--- title: Capacity Interactive Ideas | Data-Driven Display description: Data-Driven Display | Ideas from Capacity Interactive, Digital Marketing Consulting for the Arts --- [Get Timely Resources](##) - [Resources & Insights](https://capacityinteractive.com/resources-and-insights/) - [CI to Eye Podcast](https://ideas.capacityinteractive.com/ci-to-eye-podcast) - [Blog](https://ideas.capacityinteractive.com/) - [CTA Generator](https://ideas.capacityinteractive.com/cta-generator-0) - [Social Media Ad Dimensions](https://ideas.capacityinteractive.com/social-media-ad-dimensions) - [Boot Camp Videos](https://ideas.capacityinteractive.com/boot-camp-videos) - [Web Analytics Videos](https://ideas.capacityinteractive.com/demystifying-google-analytics-video-series) - [Downloadable Content](https://capacityinteractive.com/downloadable-content/) - [Social Media Content Calendar](https://ideas.capacityinteractive.com/content-calendar) - [Arts Industry Benchmark Study](https://ideas.capacityinteractive.com/arts-industry-digital-marketing-benchmark-study) - [Ticket Buyer Media Usage Study](https://ideas.capacityinteractive.com/performing-arts-ticket-buyer-media-usage-study) - [Digital Events](https://capacityinteractive.com/webinars-and-events/) - [Boot Camp](http://bootcamp.capacityinteractive.com/registration) - [CI on the Digital Road](https://ideas.capacityinteractive.com/ci-on-the-road) - [What We Do](https://capacityinteractive.com/services/) - [About](https://capacityinteractive.com/about/) - [Clients](https://capacityinteractive.com/clients/) - [Team](https://capacityinteractive.com/team/) - [Careers](https://capacityinteractive.com/careers/) - [Contact Us](https://capacityinteractive.com/contact/) - [Privacy Policy](https://capacityinteractive.com/privacy-policy/) ![](https://ideas.capacityinteractive.com/hubfs/IDEAS.jpg) # Ideas ### [How We Helped The Goodman Theatre Sell Out A Brand New Musical](https://ideas.capacityinteractive.com/how-we-helped-the-goodman-theatre-sell-out-a-brand-new-musical) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2023/23-11%20Goodman%20Theatre/23-11%20Case%20Study%20Goodman%20Theatre-03.png)](https://ideas.capacityinteractive.com/how-we-helped-the-goodman-theatre-sell-out-a-brand-new-musical) November 28, 2023 Before it lands on [Broadway](https://www.nytimes.com/2023/10/26/theater/the-whos-tommy-broadway.html) this spring, the new revival of *The Who’s Tommy* had a triumphant premiere at the [Goodman Theatre](https://www.goodmantheatre.org/) in Chicago, where it received rave reviews for its sold-out run. A fresh reinvention of The Who’s 1969 rock concept album, *Tommy,* the musical features classics like “Pinball Wizard” and “I’m Free.” [Read More >](https://ideas.capacityinteractive.com/how-we-helped-the-goodman-theatre-sell-out-a-brand-new-musical) ### [Ask CI: Deciding When to Go Dynamic](https://ideas.capacityinteractive.com/ask-ci-deciding-when-to-go-dynamic) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2023/23-11%20Machine%20Learning/23-11%20Machine%20Learning%20-%20header.png)](https://ideas.capacityinteractive.com/ask-ci-deciding-when-to-go-dynamic) November 27, 2023 The world of digital marketing has always been largely rooted in an inherent trust that technology will cooperate once we hand over our meticulously crafted campaigns and ads. Now, we’ve reached a point where we aren’t just handing over our ads, but sometimes the creation of the ads themselves. We know it’s never easy to hand over control when it comes to something you care about, especially when fickle technology is involved, but CI is here for support as we all navigate the new digital future of dynamic ads. Let’s dive into some top use cases where it makes sense to let machine learning do the heavy lifting, if you aren’t already. [Read More >](https://ideas.capacityinteractive.com/ask-ci-deciding-when-to-go-dynamic) ### [Ask CI: Should I Invest in CTV Advertising?](https://ideas.capacityinteractive.com/ask-ci-should-i-invest-in-ctv-advertising) [![](https://ideas.capacityinteractive.com/hubfs/23-09%20Ask%20CI%20CTV-01.png)](https://ideas.capacityinteractive.com/ask-ci-should-i-invest-in-ctv-advertising) September 19, 2023 Almost all Americans watch television—[around 80%](https://www.bls.gov/opub/btn/volume-7/television-capturing-americas-attention.htm) on any given day. But the way audiences are watching has changed. Many now tune in to connected TV (CTV), which streams video content via a connected TV device (think smart TVs, Roku, AppleTV, AmazonFire, etc.). This video content is delivered “over the top” (OTT) instead of via a cable or satellite connection, through streaming services like Netflix, Hulu, YouTube, and Amazon. [Read More >](https://ideas.capacityinteractive.com/ask-ci-should-i-invest-in-ctv-advertising) ### [Ask CI: How Do I Make the Most of Summer Camp Campaigns?](https://ideas.capacityinteractive.com/ask-ci-how-do-i-make-the-most-of-summer-camp-campaigns) [![](https://ideas.capacityinteractive.com/hubfs/23-06%20Summer%20Camps-Final%20Header.png)](https://ideas.capacityinteractive.com/ask-ci-how-do-i-make-the-most-of-summer-camp-campaigns) August 8, 2023 Summer is the season of camps—and we don’t just mean the ones with tents! With schools out in your local communities, summer camps are a golden opportunity for arts organizations to inspire and nurture the next generation of artists, musicians, and performers. But in a digital space as crowded as your favorite beach, it’s not always easy to make a splash with your camp-focused digital campaigns. We’ve got you!  [Read More >](https://ideas.capacityinteractive.com/ask-ci-how-do-i-make-the-most-of-summer-camp-campaigns) ### [How We Helped Crystal Bridges Museum of American Art Streamline Its Digital Strategy](https://ideas.capacityinteractive.com/how-we-helped-crystal-bridges-museum-of-american-art-streamline-its-digital-strategy) [![](https://ideas.capacityinteractive.com/hubfs/23-07%20Case%20Study%20Crystal%20Bridges-Revised.png)](https://ideas.capacityinteractive.com/how-we-helped-crystal-bridges-museum-of-american-art-streamline-its-digital-strategy) July 31, 2023 When you market a large volume of programs and initiatives, it can be tempting to run as many campaigns as possible—the more ads, the better, right?—but that doesn’t necessarily guarantee an equally significant payoff. When it comes to digital advertising, sometimes less is more.  Intentionality is key, especially for multifaceted arts organizations with small (but mighty) marketing teams. We worked with [Crystal Bridges Museum of American Art](https://crystalbridges.org/) to streamline their campaign structure, mitigate audience overlap, and reduce their team’s workload, all while maximizing overall impact. [Read More >](https://ideas.capacityinteractive.com/how-we-helped-crystal-bridges-museum-of-american-art-streamline-its-digital-strategy) ### [Ask CI: Which is better, Display or Discovery?](https://ideas.capacityinteractive.com/ask-ci-which-is-better-display-or-discovery) [![](https://ideas.capacityinteractive.com/hubfs/23-07%20Ask%20CI%20Display%20vs%20Discovery%20Header.png)](https://ideas.capacityinteractive.com/ask-ci-which-is-better-display-or-discovery) July 24, 2023   [Read More >](https://ideas.capacityinteractive.com/ask-ci-which-is-better-display-or-discovery) ### [Ask CI: Crafting the Perfect Digital Holiday Campaign](https://ideas.capacityinteractive.com/ask-ci-crafting-the-perfect-digital-holiday-campaign) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Header%20v1.png)](https://ideas.capacityinteractive.com/ask-ci-crafting-the-perfect-digital-holiday-campaign) June 29, 2023 It's summertime, and you know what that means: arts marketers have visions of Sugar Plum Fairies dancing in their heads. That’s right: now is the time to plan—and, in many cases, start—your holiday programming campaigns.  [Read More >](https://ideas.capacityinteractive.com/ask-ci-crafting-the-perfect-digital-holiday-campaign) ### [Ask CI: Measuring Success Without Purchase Tracking](https://ideas.capacityinteractive.com/ask-ci-measuring-success-without-purchase-tracking) [![](https://ideas.capacityinteractive.com/hubfs/23-05%20Campaign%20Reporting-Header-v2.png)](https://ideas.capacityinteractive.com/ask-ci-measuring-success-without-purchase-tracking) June 7, 2023 When you think about digital marketing campaigns, return on investment (ROI) likely comes to mind. But what happens when you’re running an attendance or membership campaign, and purchases largely don’t take place online? Museums and similar types of cultural institutions often find themselves in this predicament.  At CI, we’re obsessed with measurement, and that includes even those scenarios that seem unmeasurable. Enter: proxy metrics. A proxy metric is something you can measure that represents or approximates the value of your intended metric when data is limited. Let’s look at how we use proxy metrics to measure campaign performance for the museums we work with. [Read More >](https://ideas.capacityinteractive.com/ask-ci-measuring-success-without-purchase-tracking) ### [How We Helped San Francisco Opera Reach New Audiences With Cutting-Edge Tactics](https://ideas.capacityinteractive.com/how-we-helped-san-francisco-opera-reach-new-audiences-with-cutting-edge-tactics) [![](https://ideas.capacityinteractive.com/hubfs/23-04%20Case%20Study%20SFO-Revised.png)](https://ideas.capacityinteractive.com/how-we-helped-san-francisco-opera-reach-new-audiences-with-cutting-edge-tactics) April 27, 2023 Audience development is a crucial task for arts organizations. When growing your pool of prospective ticket buyers, thinking outside the box and utilizing innovative digital strategies is essential. [Read More >](https://ideas.capacityinteractive.com/how-we-helped-san-francisco-opera-reach-new-audiences-with-cutting-edge-tactics) ### [How We Helped The Washington Ballet Surpass its Nutcracker Revenue Goals](https://ideas.capacityinteractive.com/how-we-helped-the-washington-ballet-surpass-its-nutcracker-revenue-goals) [![](https://ideas.capacityinteractive.com/hubfs/23-02%20Case%20Study%20TWB-03.png)](https://ideas.capacityinteractive.com/how-we-helped-the-washington-ballet-surpass-its-nutcracker-revenue-goals) February 2, 2023 Holiday productions bring in crucial revenue for performing arts organizations, but selling the same show year after year is no easy feat.  [Read More >](https://ideas.capacityinteractive.com/how-we-helped-the-washington-ballet-surpass-its-nutcracker-revenue-goals) [Next >](https://ideas.capacityinteractive.com/topic/data-driven-display/page/2) ###### Author --- #### Filter By Topic [![tag icon: AdWords/Search Engine Marketing](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-adwords-search-engine-marketing.svg)](https://ideas.capacityinteractive.com/topic/adwordssearch-engine-marketing)[Google Ads/Search Engine Marketing](https://ideas.capacityinteractive.com/topic/adwordssearch-engine-marketing) [![tag icon: Data-Driven Display](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-data-driven-display.svg)](https://ideas.capacityinteractive.com/topic/data-driven-display)[ Data-Driven Display](https://ideas.capacityinteractive.com/topic/data-driven-display) [![tag icon: Digital Audit & Tune-Up](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-digital-audit-tune-up.svg) Digital Audit & Tune-Up](https://ideas.capacityinteractive.com/topic/digital-audit-tune-up) [![tag icon: Digital Team Recruitment](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-digital-team-recruitment.svg) Digital Team Recruitment](https://ideas.capacityinteractive.com/topic/digital-team-recruitment) [![tag icon: Email Strategy](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-email-strategy.svg) Email Strategy](https://ideas.capacityinteractive.com/topic/email-strategy) [![](https://ideas.capacityinteractive.com/hs-fs/hubfs/Large-Icon---Leadershi.jpg?width=23&name=Large-Icon---Leadershi.jpg "Large-Icon---Leadershi.jpg") Leadership](https://ideas.capacityinteractive.com/topic/leadership) [![tag icon: Online Fundraising](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-online-fundraising.svg)](https://ideas.capacityinteractive.com/topic/online-fundraising)[Online Fundraising](https://ideas.capacityinteractive.com/topic/online-fundraising)[![Search_Icon](https://ideas.capacityinteractive.com/hs-fs/hubfs/ICONS/Search_Icon.png?width=20&name=Search_Icon.png "Search_Icon") Search Engine Optimization](https://ideas.capacityinteractive.com/topic/search-engine-optimization)[![tag icon: Social Media Strategy](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-social-media-strategy.svg) Social Media Strategy](https://ideas.capacityinteractive.com/topic/social-media-strategy)[![tag icon: Website Analytics](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-website-analytics.svg) Website Analytics](https://ideas.capacityinteractive.com/topic/website-analytics)[![tag icon: Website Redesign Strategy](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-website-project-management.svg) Website Redesign Strategy](https://ideas.capacityinteractive.com/topic/website-redesign-strategy) --- #### Get Notified About New Blog Posts --- Get Blog Notifications --- ###### Market Smarter ##### Boot Camp 2023 On Demand In a time of perpetual change, Boot Camp 2023 will help you build a holistic foundation to become a stronger arts marketer, leader, and champion for our industry—all from the comfort of your desk. [Register Now](https://www.capacityinteractivebootcamp.com/)  --- ###### Market Smarter ##### CI to Eye Podcast From arts leadership to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter. [Listen Up](https://ideas.capacityinteractive.com/ci-to-eye-podcast) --- ###### Market Smarter ##### Social Content Calendar for Arts Marketers Create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences—all winter long! [Take Me There](https://ideas.capacityinteractive.com/content-calendar) --- ###### Market Smarter ##### The Performing Arts Ticket Buyer Media Usage Study Based on a survey of over 17,000 ticket buyers, this report sheds light on the shifting media consumption and buyer behavior of your core audience, with marketing insights to help you turn data into strategy. [Download the Study](https://ideas.capacityinteractive.com/performing-arts-ticket-buyer-media-usage-study)  ### Get Our Newsletter ## Get Our Newsletter [Sign Me Up](##) ## Follow Us - - - - - - - [Resources & Insights](https://capacityinteractive.com/resources-and-insights/) - [CI to Eye Podcast](https://ideas.capacityinteractive.com/ci-to-eye-podcast) - [Blog](https://ideas.capacityinteractive.com/) - [CTA Generator](https://ideas.capacityinteractive.com/cta-generator-0) - [Social Media Ad Dimensions](https://ideas.capacityinteractive.com/social-media-ad-dimensions) - [Boot Camp Videos](https://ideas.capacityinteractive.com/boot-camp-videos) - [Web Analytics Videos](https://ideas.capacityinteractive.com/demystifying-google-analytics-video-series) - [Downloadable Content](https://capacityinteractive.com/downloadable-content/) - [Social Media Content Calendar](https://ideas.capacityinteractive.com/content-calendar) - [Arts Industry Benchmark Study](https://ideas.capacityinteractive.com/arts-industry-digital-marketing-benchmark-study) - [Ticket Buyer Media Usage Study](https://ideas.capacityinteractive.com/performing-arts-ticket-buyer-media-usage-study) - [Digital Events](https://capacityinteractive.com/webinars-and-events/) - [Boot Camp](http://bootcamp.capacityinteractive.com/registration) - [CI on the Digital Road](https://ideas.capacityinteractive.com/ci-on-the-road) - [What We Do](https://capacityinteractive.com/services/) - [About](https://capacityinteractive.com/about/) - [Clients](https://capacityinteractive.com/clients/) - [Team](https://capacityinteractive.com/team/) - [Careers](https://capacityinteractive.com/careers/) - [Contact Us](https://capacityinteractive.com/contact/) - [Privacy Policy](https://capacityinteractive.com/privacy-policy/) - [Resources & Insights](https://capacityinteractive.com/resources-and-insights/) - [Downloadable Content](https://capacityinteractive.com/downloadable-content/) - [Webinars & Events](https://capacityinteractive.com/webinars-and-events/) - [Software](https://capacityinteractive.com/software/) - [About](https://capacityinteractive.com/about/) - [Careers](https://capacityinteractive.com/careers/) - [Contact Us](https://capacityinteractive.com/contact/) - [Privacy Policy](https://capacityinteractive.com/privacy-policy/) - [Resources & Insights](https://capacityinteractive.com/resources-and-insights/) - [Downloadable Content](https://capacityinteractive.com/downloadable-content/) - [Webinars & Events](https://capacityinteractive.com/webinars-and-events/) - [Software](https://capacityinteractive.com/software/) - [About](https://capacityinteractive.com/about/) - [Careers](https://capacityinteractive.com/careers/) - [Contact Us](https://capacityinteractive.com/contact/) - [Privacy Policy](https://capacityinteractive.com/privacy-policy/) © 2021 Capacity Interactive ![](https://www.facebook.com/tr?id=583931595018783&ev=NoScript) ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/1008938809/?value=0&guid=ON&script=0)