I sometimes get asked for a list of books or podcasts that I recommend. In honor of National Book Lovers Day (that's a real thing), I’ve compiled a list. I’ve included links to the books on Amazon or, even better, buy them at your local bookstore.
I’m grateful to the authors and producers who put these together. They have taught me so much. Also, big thanks to the many people that have recommended these to me over the years!
These are foundational to our work at Capacity Interactive. They’re not the 'latest and greatest' books but rather ones that have had a significant impact on how I think about marketing and engaging people on and off the web.
Permission Marketing by Seth Godin
The End of Advertising by Andrew Essex
Tribes by Seth Godin
Made to Stick by Chip Heath & Dan Heath
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
You Should Test That by Chris Goward
Don't Make Me Think by Steve Krug
Leadership and Soft Skills
Over the years, I've consumed a number of books and podcasts about working with people and developing my soft skills. Below are some of my favorites.
WorkLife by Adam Grant (Podcast)
Persuadable by Al Pittampalli
It’s Not How Good You Are, It’s How Good You Want To Be by Paul Arden
This is my life's work, and I think everyone's life work!
Any book by Pema Chödrön (start with The Pocket Pema Chödrön)
Positive Intelligence by Shirzad Chamine
I recently read this book again and found it to provide a powerful framework:
These books have influenced how I've worked with my team to build Capacity Interactive:
How Google Works by Eric Schmidt
How I Built This (Podcast)
Here are three podcasts that have great guests, as well as interesting and relevant topics in mindfulness, business, and marketing:
The Tim Ferriss Show (Podcast)
Design Matters with Debbie Millman (Podcast)
Akimbo by Seth Godin (Podcast)
Have suggestions for me? Please comment below.