ARTS INDUSTRY
DIGITAL MARKETING
BENCHMARK STUDY

For the sixth iteration of the Benchmark Study, we revamped our approach to focus on the most critical metrics and key performance indicators that shed light on the state of digital marketing practices in the arts and cultural field. See past iterations of the study from 2015 and 2016.

Now it's easier to place yourself amongst your peers. The data presented in the report is generally cut in one or more of three ways:

1. By all organizations
2. By operating budget
3. By organization type