On Website Maintenance
Would you buy a new car and never change the oil? Never get it washed? Never change the tires or tune it up? Of course not. The same is true for a website.
A website requires monthly maintenance and updates for it to work optimally and serve your business goals. Many organizations budget big bucks to build their websites but do not budget to maintain their site after it launches. No doubt money is tight in the arts right now and we need each dollar to sing. When setting your annual budgets, you must budget a dollar figure for monthly website maintenance. Bugs appear, features break, business needs change, technology progresses…all of these require investment in your site. As the web becomes increasingly important and the primary marketing channel for your organization, the need to maintain your investment is stronger than ever.
