September 22, 2016
As arts marketers, we’re always looking to optimize our digital campaigns and be more efficient with our budgets. We have to or we'll see a direct impact on ticket sales.
April 7, 2016
I hear these requests far too often from arts marketers. I don’t blame them for wanting something fast and inexpensive, but these timelines and budgets are incredibly unrealistic and create a domino effect that causes more work, lots of headaches, and ultimately leads to poor websites that keep our industry in the dark ages.
December 17, 2015
In the beginning there was a new website or a redesign… and people were impressed. Compliments were passed. Beer was shared. The website was built according to plan—populated with snappy content and interesting images—and it finally launched with a sigh of relief. Months passed and people were (still) impressed. But analytic data started to tell a different story.
September 10, 2015
Gone are the days of wondering if your organization needs either a mobile optimized website or a mobile app.
We have all cast our vote through our smartphone usage and the data shows that we interact with mobile web and mobile applications in different ways. Depending on your business, you may need one or both.
August 26, 2015
Seattle Opera launched a new website in July – not just a new design, but also a new CMS and a new e-commerce engine. It was almost a two year ride to get here.
I was the project manager from the start to finish and reflected on a few items that made this project successful, plus some advice I wish I had at the start.
May 19, 2015
July 15, 2014
We compiled survey data to create benchmarks to help you compare your digital marketing efforts with other performing arts organizations. Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.
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Want to see how your digital marketing efforts stack up with more than 180 arts organizations across the country? The 2016 Arts Industry Digital Marketing Benchmark Study
Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.
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