October 18, 2023
Whether you took the plunge into Google Analytics 4 (GA4) by choice or got nudged by necessity, you've officially bid farewell to your old Universal Analytics (UA) account. Congrats! Pat yourself on the back for navigating the switch and leading your organization through this crucial change.
While the mandatory migration served as the initial step, the real journey begins now as you explore the platform more deeply and tailor it to suit your unique needs. If you're still coming to grips with the new system, we’ve got you covered with a comprehensive breakdown of how GA4 stacks up against UA, along with tips for getting the most out of this powerful tool.
Consider this your 2.0 lesson in becoming a GA4 Jedi.