December 19, 2023
Fans of the flywheel model know that a stellar audience experience is key to building momentum for future sales. There are so many ways to deliver an excellent experience, from a seamless purchase path to friendly on-site staff—and this extends to your social media channels, as well.
Delight campaigns are a great way to center your patrons and keep them coming back for more (ideally with friends!). The goal isn’t to move tickets, but rather to gift your audience something they’ll enjoy. Consider it an opportunity to build brand loyalty by offering added value without asking for something in return.