Our Values: They Truly Guide How We Operate

March 6, 2017

Openness. Happiness. Self-improvement. Sharing. Measurement. Partnership. Passion.
These values guide everything we do at CI, from how we hire to how we work with our clients. Our values are so important to us, they are painted on the wall of our office as a daily reminder to our team.
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Curtain Up, Smartphones Out

November 14, 2016

I love autumn in New York; the weather feels crisp, Central Park turns brilliant shades of bright orange, gold and red, and I can pull my favorite blazers out of mothballs. One of the things I love most of all is the fall dance season in the city. There is so much dance to see in October and November that I have to come to terms with the fact that I just won’t have the time and energy (I’m intensely introverted!) to attend everything that I want.

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Let's Talk: The Benefits of Face-to-Face Interaction with Your Subscribers

September 12, 2016

This year, I’m speaking at Digital Marketing Boot Camp for the Arts on how to get direct feedback from your customers about their experience on your website – by running your own user tests.

In addition to good old-fashioned surveys and Google Analytics, there’s another way arts marketers can solicit feedback – walking up and talking to patrons!

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Digital Fundraising: Breaking Down Silos and Rethinking the Ordinary

July 25, 2016

When Stephen Dubner interviewed Charles Duhigg, author of the book Smarter Faster Better in a Freakonomics podcast focused on productivity, Duhigg told a story about how electricity, when it was first popularized, was hailed as a game changer for productivity. There was a huge wave of factories that replaced their steam engines with electric engines. But what happened next is what economists called a “productivity paradox”- initially, productivity didn’t rise in the factories.

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So You Want to Launch a New Institutional Website? Read this first!

April 7, 2016

I hear these requests far too often from arts marketers. I don’t blame them for wanting something fast and inexpensive, but these timelines and budgets are incredibly unrealistic and create a domino effect that causes more work, lots of headaches, and ultimately leads to poor websites that keep our industry in the dark ages.

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Does Your Culture Foster Marketing Innovation?

January 20, 2015

Regardless of the form we choose to support, I think it’s safe to say we all share a belief that art deserves a place of prominence in our culture. When we choose to market the arts, we take on the challenge to act as matchmakers between what we produce in our halls and on our stages, and a populace that is never sitting still – not to mention one that is constantly creating and disposing of its modes of connection and communication.

But you already knew that. You read this blog.

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Digital Marketing Boot Camp for the Arts

October 18-19, 2018
The TimesCenter, NYC

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2016 Arts Industry Digital Marketing Benchmark Study

Want to see how your digital marketing efforts stack up with more than 180 arts organizations across the country? The 2016 Arts Industry Digital Marketing Benchmark Study is now available.


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CI to Eye 

Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.


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