January 30, 2018
December 13, 2017
The Census tells us that, by 2050, Latin Americans will make up the majority of the United States population, and in 2015, they made up almost 20%. On the flip side, the National Endowment of the Arts survey in 2015 showed that 80% of arts patrons will continue to be white in the years to come. The disconnect between the advancement of the arts and the advancement of the world around us is painfully evident. Not just in racial issues, but in gender equality issues as well. As an industry, we pride ourselves on our forward thinking, and yet, Artnet News asked 20 women if the arts world was biased. Their responses included:
December 7, 2017
One thing we love about working with the arts community is the field’s willingness to share successes, challenges, and learnings. Most often, this happens at conferences. Instead of only connecting at sporadic events throughout the year, we decided to create a year-round forum where we can learn from practitioners. This forum will provide insight into commonly asked questions and give an opportunity to share learnings and best practices. Enter: Ask the Industry.
October 5, 2017
“Jennifer, can I give you some constructive criticism?”
“Try using your brain."
September 6, 2017
As a native Israeli and general tech enthusiast, I can’t help but feel proud when I hear of an Israeli start-up that gets acquired by some big company (some more famous acquisitions include Waze for ~$1 Billion, Viber for $900 Million, and Mobileye for $15 Billion). Many people wonder how it is possible that Israel – a country that is so small (about the size of NJ and a population less than NYC), that is so young, and whose economic roots are in agriculture – how can Israel be such a tech leader and start-up hub for the world?
July 18, 2017
I am thrilled to be keynoting Capacity Interactive’s Digital Marketing Boot Camp for the Arts this October. “Prepare to get your geek on.” That tagline is music to my geeky, data-loving ears.
As the Chief Market Engagement Officer at IMPACTS, my job involves translating big data concerning trends in audience behaviors and perspectives, and making it both accessible and actionable to the hard-working folks who run cultural institutions. I work with boards and executives at major institutions regarding data-informed best practices related to earned revenue, the visitor experience, creating access programs that actually work, and cultivating donors. My focus is on how audiences think and behave. After all, it is living and breathing human beings that arts organizations aim to educate and inspire.
March 15, 2017
It is easy to get distracted by shiny buzzwords and new channels offered in digital marketing. Sales reps call and email. Board members share articles about this or that new tactic or targeting technique. Don't take the bait!
March 6, 2017
November 14, 2016
I love autumn in New York; the weather feels crisp, Central Park turns brilliant shades of bright orange, gold and red, and I can pull my favorite blazers out of mothballs. One of the things I love most of all is the fall dance season in the city. There is so much dance to see in October and November that I have to come to terms with the fact that I just won’t have the time and energy (I’m intensely introverted!) to attend everything that I want.
Save your users’ website behavior right in Tessitura! Use this data to target email, direct mail, and telemarketing campaigns. All the benefits of marketing automation, right from Tessitura.
Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.
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