July 15, 2014
We compiled survey data to create benchmarks to help you compare your digital marketing efforts with other performing arts organizations. Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.
February 6, 2014
As an industry it is imperative we up our social game. Many organizations are still marketing like it is 2003; relying heavily on newspaper, radio and print. I see organizations dipping their toes in social but it is still not core to their strategy. Most organizations are severely underfunding social media and content creation. Not to be hyperbolic, but this needs to change for our industry to continue to thrive.
September 9, 2013
Arts marketers often ask me questions like, “What percentage of advertising budgets are most arts organizations spending on digital ads?” and “What percentage of tickets are most organizations selling online?”
