March 30, 2022
Warm weather is just around the corner, which means it’s time for spring cleaning! Now’s the moment to tidy up your CRM, spruce up your emails, and say goodbye to the marketing efforts that haven’t been “sparking joy.” With limited resources at your disposal, though, which projects should you tackle first?
Earlier this month, we released the 2021 Performing Arts Ticket Buyer Usage Study, based on survey responses from over 17,000 ticket buyers at 48 performing arts organizations. Be sure to read the full report when you’ve got the time—and check out the Key Findings Summary for a quick overview—but here, we’ve distilled the findings down to identify the top four investments worth prioritizing, based on ticket buyer behavior today. With this to-do list in hand, you’re on your way to a squeaky-clean digital foundation!