May 23, 2016
One of the most powerful things about digital advertising is the ability to measure results. But the ability to measure results should influence your strategy, not dictate it.
May 19, 2015
July 15, 2014
We compiled survey data to create benchmarks to help you compare your digital marketing efforts with other performing arts organizations. Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.
December 10, 2013
Facebook advertising more effective than banners.
To further our goal of providing current, industry-specific benchmarks to the performing arts industry, we took a comprehensive look at digital advertising performance, specifically retargeting banner and Facebook campaigns.
By submitting, I am opting in to receive emails from Capacity Interactive.
Want to see how your digital marketing efforts stack up with more than 180 arts organizations across the country? The 2016 Arts Industry Digital Marketing Benchmark Study
Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.
Subscribe, Listen, Get Inspired