Ideas

Audience development is a crucial task for arts organizations. When growing your pool of prospective ticket buyers, thinking outside the box and utilizing innovative digital strategies is essential.

The Google Partners program recently shared its Premier Partners for 2023, and Capacity Interactive made the list! So what is a Google Premier Partner and how is this beneficial to our clients? Read on to find out!

When it comes to selling innovative and multifaceted programs, we’ve found that an unconventional approach is often the best one. 

We worked with Park Avenue Armory to drive ticket sales for their immersive film installation Euphoria. Inspired by the Armory’s spirit of experimentation, we tested various channels and incorporated groundbreaking automation tools. The result was a blockbuster digital campaign that successfully introduced new audiences to the organization.

January is a notoriously quiet month in the arts. Audiences are recovering from the excitement of the holidays but are still deciding whether to dive into plans for the new year. If you’re a performing arts center with a packed programming lineup, though, you can’t take a breather.

We helped the Mondavi Center for the Performing Arts beat the January doldrums with a wide-reaching Meta campaign that drove an outstanding return on investment (ROI) and built audiences for future programming.

Search engine optimization (SEO) has a reputation for being overly technical, but some of the most impactful optimizations rely on user-centric content creation. Adopting a search-first mindset for your website content can increase the volume and quality of website traffic.

Combining keyword research and AI writing tools, we helped Manhattan Neighborhood Network turn their blog into an upper-funnel dream that directly increased impressions and clicks to their website.

Regional theater premieres can be golden opportunities to build on a show’s momentum, setting you up to run a comprehensive Meta campaign that meets revenue goals and also drives awareness of and sales for subscriptions, classes, and additional shows.

Get your confetti ready. 28-day attribution windows in Meta are back. But before we start popping bottles, let’s take a quick trip down memory lane. (Yes, we’re going to revisit iOS 14, but there’s a light at the end of the tunnel!)

Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Stephanie O'Brien: a CI Digital Marketing Senior Analyst whose creativity seemingly knows no bounds—from crocheting, sewing, metalsmithing and more!

As arts marketers, we know that digital strategies are not one-size-fits-all, especially when it comes to symphony orchestras and their large volume of programming.

The Dallas Symphony Orchestra (DSO) is the largest performing arts organization in the southwest United States. Their team markets upwards of four dozen programs per season, and the orchestra reaches more than 243,000 adults and children annually through performances, educational programs, and community outreach initiatives. 

When we launched our partnership with the DSO in 2019, we knew their jam-packed seasons demanded a unique digital solution. We developed a tiered advertising strategy for the DSO’s Meta campaigns that minimizes audience redundancies, decreases the likelihood of ad fatigue, and keeps costs low.

It’s no secret that the pandemic has shifted the subscription and membership landscape. With subscriptions declining 27% compared to pre-pandemic levels and arts buyers increasingly hesitant to plan far in advance, selling subscriptions and memberships can feel like an uphill battle. But it’s not impossible, especially with an innovative digital strategy. 

We worked with The Denver Art Museum to employ their first-party data to successfully close member renewals, drive revenue, and create excitement around a key exhibition.