Ideas

What Do Your Organization's Before and After Pictures Look Like?

October 31, 2016

So your goal is to get in better shape. Congratulations! You come up with a diet and a workout routine and plan to make significant life changes to get fit. Before you begin, you weigh yourself and take measurements to track your progress. Just like in fitness ads, you need a before and after picture. You can’t have a goal weight or waist size without knowing from where you’re starting.

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Boot Camp Through the Years

October 13, 2016

This year we are presenting our sixth annual Digital Marketing Boot Camp for the Arts. To commemorate, we did what any sensible digital marketer would do...we created an infographic! Enjoy.

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The Perfect Website Redesign Project

October 11, 2016

I want to tell you about The Perfect Website Redesign Project. It happened about a year ago with the Palo Alto Dance Theater Company (or PADT for short), an arts organization started by a group of software engineers in Silicon Valley with a mission to balance the lives of desk-bound coders with inspiring dance programs. My firm had been selected to overhaul the existing website and build a new experience that would:

  • Better represent the breadth of the organization's offerings.
  • Increase online donations.
  • Increase ticket sales to performances.
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You Should (A/B) Test That!

September 22, 2016

As arts marketers, we’re always looking to optimize our digital campaigns and be more efficient with our budgets. We have to or we'll see a direct impact on ticket sales. 

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Let's Talk: The Benefits of Face-to-Face Interaction with Your Subscribers

September 12, 2016

This year, I’m speaking at Digital Marketing Boot Camp for the Arts on how to get direct feedback from your customers about their experience on your website – by running your own user tests.

In addition to good old-fashioned surveys and Google Analytics, there’s another way arts marketers can solicit feedback – walking up and talking to patrons!

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Beyond Print - Leveraging the Power of Video

August 25, 2016

You’ve heard it over and over again...video is powerful and sells tickets. It’s on your list to make an amazing season video this year, but how do you even begin?

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3 Ways Twitter is Shaping the 2016 Elections

August 18, 2016

Twitter is one of the world’s most important digital communications channels with 310 million monthly active users. Since its launch in July 2006, Twitter has been embraced by all levels of political campaigns across the globe, helping elect candidates like Barack Obama and oust dictators like Hosni Mubarak.

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Pulling off a Flawless Hat Trick: Unscripted Moment, Incredible Content, Newly Engaged Fans

August 10, 2016

Similar to the arts, great sports content is born from gripping moments that aren’t scripted.  These moments can be a rare commodity but when they arise, we as marketers must be ready to capitalize.

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Oh Snap! What Arts Marketers Need to Know About Snapchat

July 25, 2016

If you’re anything like me, you can sometimes get distracted by shiny objects. For digital marketers and content creators, those shiny objects can appear in the form of emerging social media networks.

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Digital Fundraising: Breaking Down Silos and Rethinking the Ordinary

July 25, 2016

When Stephen Dubner interviewed Charles Duhigg, author of the book Smarter Faster Better in a Freakonomics podcast focused on productivity, Duhigg told a story about how electricity, when it was first popularized, was hailed as a game changer for productivity. There was a huge wave of factories that replaced their steam engines with electric engines. But what happened next is what economists called a “productivity paradox”- initially, productivity didn’t rise in the factories.

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Digital Marketing Boot Camp for the Arts

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Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.

 

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