Ideas

Lights, Camera, Facebook Live

December 14, 2016

All of a sudden, Facebook Live is everywhere. There is a full-page ad for “the first camera for Facebook Live” in the Nov-Dec issue of New York Magazine. There is a new Facebook alert when a trending event is Live.  There were endless speeches live streamed on Facebook during the 2016 Presidential election cycle, not to mention the more lighthearted Ricky-Gervais-in-a-bathtub type of streaming that pops up in your Newsfeed.

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How Arts Organizations Can Woo a Millennial, From a Millennial

November 28, 2016

First of all, let me just get it out there — I am a millennial. I grew up with the Internet. I wear big headphones. It doesn’t matter how many different situations my mom proposes — I would always rather text than call. I know where my friends are basically all the time, thanks to the various social media platforms we hold near and dear.

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Curtain Up, Smartphones Out

November 14, 2016

I love autumn in New York; the weather feels crisp, Central Park turns brilliant shades of bright orange, gold and red, and I can pull my favorite blazers out of mothballs. One of the things I love most of all is the fall dance season in the city. There is so much dance to see in October and November that I have to come to terms with the fact that I just won’t have the time and energy (I’m intensely introverted!) to attend everything that I want.

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Lost in Space…Is Not Where You Want To Be

November 4, 2016

Marketing, when effective, reaches the right audience at the right place at the right time. It connects ideas and benefits with the people who want them. Arts marketing is no exception. In fact, it is one of the most challenging sectors since we, as art marketers, rarely have any control over the “product” for which we are raising awareness and creating demand.

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Personalization Matters: 6 Ideas to Make Your Email Marketing Campaigns More Relevant

October 31, 2016

Let me take a wild guess...Your organization’s open and clickthrough rates are 20-30% and 2-3%, respectively.

Good news: You’re average.
Bad news: You’re average.

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What Do Your Organization's Before and After Pictures Look Like?

October 31, 2016

So your goal is to get in better shape. Congratulations! You come up with a diet and a workout routine and plan to make significant life changes to get fit. Before you begin, you weigh yourself and take measurements to track your progress. Just like in fitness ads, you need a before and after picture. You can’t have a goal weight or waist size without knowing from where you’re starting.

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Boot Camp Through the Years

October 13, 2016

This year we are presenting our sixth annual Digital Marketing Boot Camp for the Arts. To commemorate, we did what any sensible digital marketer would do...we created an infographic! Enjoy.

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The Perfect Website Redesign Project

October 11, 2016

I want to tell you about The Perfect Website Redesign Project. It happened about a year ago with the Palo Alto Dance Theater Company (or PADT for short), an arts organization started by a group of software engineers in Silicon Valley with a mission to balance the lives of desk-bound coders with inspiring dance programs. My firm had been selected to overhaul the existing website and build a new experience that would:

  • Better represent the breadth of the organization's offerings.
  • Increase online donations.
  • Increase ticket sales to performances.
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You Should (A/B) Test That!

September 22, 2016

As arts marketers, we’re always looking to optimize our digital campaigns and be more efficient with our budgets. We have to or we'll see a direct impact on ticket sales. 

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Let's Talk: The Benefits of Face-to-Face Interaction with Your Subscribers

September 12, 2016

This year, I’m speaking at Digital Marketing Boot Camp for the Arts on how to get direct feedback from your customers about their experience on your website – by running your own user tests.

In addition to good old-fashioned surveys and Google Analytics, there’s another way arts marketers can solicit feedback – walking up and talking to patrons!

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Digital Marketing Boot Camp for the Arts

October 19-20, 2017
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2016 Arts Industry Digital Marketing Benchmark Study

Want to see how your digital marketing efforts stack up with more than 180 arts organizations across the country? The 2016 Arts Industry Digital Marketing Benchmark Study is now available.

 

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