March 5, 2018
February 28, 2018
Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring one of our Paid Search Analysts who loves comic books, is a keyword analysis superhero, and helps arts administrators get excited about search engine marketing.
February 27, 2018
Ask the Industry features arts marketing practitioners from organizations across genres and budget sizes. This is advice from arts marketers in their own words - we hope you can learn from them and it will spark new ideas at your organization.
This month, we’re asking, “What tools do you use to manage a centralized calendar (for content and/or project management)?”
Ashley Haraburda (National Ballet of Canada), Aly Michaud (Cincinnati Playhouse in the Park), and Lee Bowen, Jennifer Rensenbrink, Isaac Risseeuw, and Marsha Walker from the Minnesota Orchestra answer everything from choosing the right software for your organization to making the case for them in a world of tight budgets.
February 22, 2018
When the Olympics are in full swing, I become the Leslie Jones of the CI office. I’m giving daily reports on the previous evening’s Olympic moments, sharing every tearful performance, and running around between desks yelling “USA! USA! USA!” I love the Olympics and because of this caring love (obsession), I try to consume as much Olympic content as I can in those precious weeks when NBC transforms into NBC Olympics, and it’s socially acceptable to live-Tweet about curling. Recently, I was scrolling through NBC Olympics' social media feeds and thought - wow. This is spectacular content. What can art marketers learn from this?
February 21, 2018
Honestly, we get it...talking about SEO and website tracking can be a bit like talking about the plumbing in a house. We all know it’s necessary- vital! But, who has time when it’s so much fun to pore over Pinterest boards about decor. Here’s a story that will make you turn a loving eye towards your digital plumbing and ensure your marketing designs don’t get soaked by a burst pipe.
February 13, 2018
Facebook recently rolled out yet another change to the News Feed algorithm, and honestly, we’re left with more questions than answers.
The update demotes individual posts from people and Pages that use engagement bait - a tactic that seeks to take advantage of Facebook's News Feed algorithm by asking for engagement to get more extensive organic reach. While this has long been considered a no-no, Facebook will officially begin demoting these types of posts. Facebook has also made an effort to demote clickbait headlines and low-quality web experiences.
January 24, 2018
Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring one of our Analysts who loves to geek out about conversion tracking, encourages arts marketers to take their social content to the next level, and is a competitive ballroom dancer.
January 17, 2018
If your organization has a Google Grant account, you may have noticed that 2017 was a year of significant change for the program. Particularly towards the end of the year, it felt like every few weeks Google was releasing a major update to its AdWords policies. As a result, it became much more challenging to spend through your allotted budget. In 2018 there are already several key changes underway. It’s a lot to wrap your head around but don’t worry. We’ve got you covered.
January 8, 2018
It’s January—time to break in those new hats and scarves, pick out a fresh calendar for the office, and get organized for the year ahead. Before we plunge into all 2018 has in store, we’re dusting the holiday cookie crumbs off the files on our desks, pouring a cup of coffee, and looking back at that blur of a week that covered Black Friday, Cyber Monday, and Giving Tuesday (remember that week?...when your inbox practically burst into flames?).
Save your users’ website behavior right in Tessitura! Use this data to target email, direct mail, and telemarketing campaigns. All the benefits of marketing automation, right from Tessitura.
Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.
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