Ideas

Cyber Week Lessons

January 8, 2018

It’s January—time to break in those new hats and scarves, pick out a fresh calendar for the office, and get organized for the year ahead. Before we plunge into all 2018 has in store, we’re dusting the holiday cookie crumbs off the files on our desks, pouring a cup of coffee, and looking back at that blur of a week that covered Black Friday, Cyber Monday, and Giving Tuesday (remember that week?...when your inbox practically burst into flames?).

Read More >

Downloading about Diversity

December 13, 2017

The Census tells us that, by 2050, Latin Americans will make up the majority of the United States population, and in 2015, they made up almost 20%. On the flip side, the National Endowment of the Arts survey in 2015 showed that 80% of arts patrons will continue to be white in the years to come. The disconnect between the advancement of the arts and the advancement of the world around us is painfully evident. Not just in racial issues, but in gender equality issues as well. As an industry, we pride ourselves on our forward thinking, and yet, Artnet News asked 20 women if the arts world was biased. Their responses included:

Read More >

Ask the Industry: Handling Negative Social Media Comments

December 7, 2017

One thing we love about working with the arts community is the field’s willingness to share successes, challenges, and learnings. Most often, this happens at conferences. Instead of only connecting at sporadic events throughout the year, we decided to create a year-round forum where we can learn from practitioners. This forum will provide insight into commonly asked questions and give an opportunity to share learnings and best practices. Enter: Ask the Industry.

Read More >

Greater Than: Lessons Learned in 2017

December 4, 2017

The end of the year is a contemplative time for me. While 2017 was a tough year in the broader context, it was a year of immense growth for me personally and professionally.

Read More >

You've Got (Anticipated, Personal, Relevant) Mail

November 29, 2017

Happy National Electronic Greetings Day! While e-cards may be going the way of the telegram (remember those? yeah, me neither…), today is still a great reminder that we all enjoy being on the receiving end of a cheery “hello”, “happy birthday” or “just for laughs” greeting!

Read More >

Hi, CI! Mike Zdeb, Digital Marketing Analyst

November 21, 2017

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring one of our Analysts who is a talented musician, an Excel nerd, and brings his creativity and love of teaching to the CI office every day. 

Read More >

Interactive CTA Generator for Arts Marketers 2.0: Find Your Perfect CTA

November 16, 2017

Click the grey cross-arrows to generate a unique CTA
 
 
 
 

 

Read More >

Beyond the Hashtag: #GivingTuesday

November 9, 2017

It’s November. That means brisk weather and crunchy leaves underfoot. Your mind turns to Thanksgiving and you start to panic. Not about the perfect green bean casserole but about #GivingTuesday - one of the most anxiety-inducing hashtags out there.

Read More >

What I Learned Curating Talks by Cultural Leaders

October 18, 2017

It’s a simple concept, and anyone familiar with the Tessitura Software origin story will recognize “Know to whom you are speaking” as a key design goal back in 1999 when the product was first innovated as an enterprise-wide, unified-CRM solution for non-profit arts organizations. Back then, it was more about solving problems like making sure that subscribers, who were also major donors, did not receive a generic request for a $50 donation with their subscription renewals.

Read More >

Be Your Organization's Data Hero: How Marketers Can Help Their Colleagues Take Advantage of Google Analytics

October 6, 2017

Your organization’s website isn’t built solely for the marketing department; it’s built for your entire organization. Each department has their own vested interest in your website, yet as a marketer, I’m sure you’ve answered questions like, “How many pageviews is the Education section of our website receiving” or “What do the demographics of our donors look like?”

Read More >
Author




Get Notified About New Blog Posts


By submitting, I am opting in to receive emails from Capacity Interactive.


Engage Community
Digital Marketing Boot Camp for the Arts

October 18-19, 2018
The TimesCenter, NYC

Buy Early & Save Big

 


Market Smarter
2017 Arts Industry Digital Marketing Benchmark Survey

See how the arts industry is evolving in contexts that are most meaningful to you. Complete the survey, be the among the first to receive the results, and improve our field.

Dive In


Podcast Series 
CI to Eye 

Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.

 

Subscribe, Listen, Get Inspired