Ideas

GDPR and Google Analytics: Why You Need to Update Your GA Settings

May 17, 2018

Over the past couple of weeks, you may have received an email from Google with the subject line: Important updates about the General Data Protection Regulation (GDPR). The email looked something like this, and may have seemed confusing. Why is Google emailing me about EU policy changes if our organization is not located there?

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Some Helpful GDPR Resources

May 16, 2018

The General Data Protection Regulation (GDPR) is confusing to marketers. Of course it is! GDPR is a legal issue and we are not lawyers. At CI we want to be helpful so what we can provide is what our lawyer sent to us and other resources we have found useful in facing GDPR for our business. This is the first post we’re publicly releasing with another specifically about Google Analytics to follow. CI clients will be hearing more from us individually.

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Sweeten Your Offer Through Content Bundles

May 9, 2018

You know what gets us even more excited than going to an exhibition at a museum? Extra programming! That’s right, we’re like kids in a candy shop choosing from those specially curated tours, lectures, and special events that museums program around exhibitions.

But we know first hand that it can be hard to make sure audiences know all that’s on offer. The Rubin Museum of Art’s thematically programmed offerings serve as a great example of how it can be done through Facebook’s variety of ad creative formats.

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Quick Tips for Arts Marketers: Update on Domain Verification

May 3, 2018

Update and revision as of May 11, 2018: Facebook has extended the Domain Verification deadline to May 24, 2018.

In March, we shared information on domain verification. Facebook is now asking business accounts to verify their domains by May 24, 2018.

Why is domain verification important? It’s a step towards ensuring that only verified owners can modify the way their content appears on Facebook. It essentially protects the integrity of publisher’s content. By confirming ownership of your organization’s website domain (or domains), you will be able to edit any content from posts that link to that site. You can modify photos, headlines, and descriptions that auto-populate when you reference a link from your domains in your Facebook post drafts. On May 24, the ability to edit linked content from unverified domains will be suspended.

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Hi, CI! Jess Isgro, Digital Marketing Analyst

April 20, 2018

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring one of our Digital Marketing Analysts who is a singer, a pianist, a phenomenal writer and social content creator, and a real-life pun master.  

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User-centric Design: The Homepage

April 12, 2018

When we analyze Google Analytics (GA) client data at Capacity Interactive, two themes relating to the homepage commonly recur. Chances are, if you were to look at your own data, you’d see something very similar:

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5 Reasons You Should Take the 2017 Benchmark Survey

April 10, 2018

At Capacity Interactive, we work with nearly two hundred arts and cultural organizations and have the privilege of tackling challenges in the digital marketing realm with them every day.

Certain questions come up again and again across all organization shapes and sizes, and that inspired us to retool our benchmark. Some of the toughest questions for organizations involve where to put their money, how to staff their teams, and how to set priorities when there is always more to do.

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Ask the Industry: Unique Ways to Highlight Subscriber/Member Benefits 

April 2, 2018

Ask the Industry features advice from arts marketers in their own words. We hope you can learn from them and it will spark new ideas at your organization.

This month, we’re asking, “What are some unique ways to highlight the benefits of becoming a subscriber or member?" 

Kerry Ingram (Museum of Fine Arts, Houston), Karina Kacala (Opera Philadelphia), Jackie Ortiz (Pasadena Playhouse), and Vanessa Ramirez-Sparrow (Museum of Fine Arts, Houston) answer everything from creating unique content for different audiences to keeping subscription and membership campaigns fresh each year. 

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Hi, CI! Meaghan McFarland, Graphic Designer

March 28, 2018

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring our Graphic Designer who is a superb baker, found her passion for graphic design early in life, and recently oversaw the redesign CI’s email templates.

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Using Facebook to Hit the Right Notes with Audience Development

March 27, 2018

Symphony organizations have been given a bad rap over the years for having an aging audience and an inability to attract younger patrons. Perhaps this challenge stems from us “talking at” vs. “with” younger audiences or creating programming that doesn’t appeal to them. If we can successfully create programming and feature benefits that align with what younger audiences want, the doors will stay open.

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