We hope this report will help your organization market smarter.
Arts organizations are more social.
100% of organizations have Facebook accounts and 97% of organizations are paying for Facebook advertising.
81% of organizations now have Instagram accounts and most are posting a few times a week. Instagram followers of arts organizations have more than doubled year over year.
Arts patrons are more mobile, although many organizations are not.
59% of arts organizations have seen at least a quarter of their website traffic from mobile devices versus 24% just a year ago.
Only 61% of organizations have mobile or mobile-optimized sites.
Most arts organizations are spending more on digital efforts, but limited budgets driven by a lack of comprehensive strategy, leadership support, and internal skills are still a major problem.
About half are allocating at least 21% of paid media budgets to digital, up from one third of organizations in 2013.
For the third year in a row, respondents indicated that “not enough budget” is the biggest obstacle for digital marketing success.
There was a jump in organizations indicating that “not enough internal knowledge,” “no clear digital strategy,” and “no leadership support” hurt digital efforts.