Ideas

2014 Performing Arts Digital Marketing Benchmark Study

May 19, 2015

Benchmark-14.png

For the third year in a row, we've compiled survey data to create industry benchmarks to help you compare your digital marketing efforts with other performing arts organizations. Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.  
 
More than 125 organizations participated representing theaters, ballet and modern dance companies, opera companies, orchestras, presenters, and performing arts centers at universities across the United States with budget sizes ranging from under $1 million to over $31 million. 
 

Download the full 2014 report here

Digital Audit & Tune-Up, Online Fundraising, Social Media Strategy, AdWords/Search Engine Marketing, Email Strategy, Website Redesign Strategy, Data-Driven Display, Digital Team Recruitment, Website Analytics

Author

Erik Gensler
Capacity Interactive



Get Notified About New Blog Posts


By submitting, I am opting in to receive emails from Capacity Interactive.


Build Community
Digital Marketing Boot Camp for the Arts

October 19-20, 2017
The TimesCenter, NYC

 

Learn More & Register


Market Smarter
Digital Marketing Benchmarks

The 2015 Benchmark Study includes market research data from 130 arts organizations.

 

Explore