2014 Performing Arts Digital Marketing Benchmark Study

May 19, 2015


For the third year in a row, we've compiled survey data to create industry benchmarks to help you compare your digital marketing efforts with other performing arts organizations. Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.  
More than 125 organizations participated representing theaters, ballet and modern dance companies, opera companies, orchestras, presenters, and performing arts centers at universities across the United States with budget sizes ranging from under $1 million to over $31 million. 

Download the full 2014 report here

Digital Audit & Tune-Up, Online Fundraising, Social Media Strategy, AdWords/Search Engine Marketing, Email Strategy, Website Redesign Strategy, Data-Driven Display, Digital Team Recruitment, Website Analytics


Erik Gensler
Capacity Interactive

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Digital Marketing Benchmarks

The 2015 Benchmark Study includes market research data from 130 arts organizations.