Ideas

2013 Performing Arts Digital Marketing Benchmark Study

July 15, 2014

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We compiled survey data to create benchmarks to help you compare your digital marketing efforts with other performing arts organizations.  Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.  
More than 65 organizations participated representing theaters, ballet and modern dance companies, opera companies, orchestras, presenters, and performing arts centers at universities across the United States with budget sizes ranged from under $1 million to over $31 million. 

Since the digital space is changing at such a quick pace, it is more important than ever for arts organizations to use data to make smarter marketing decisions.


Download the full 2013 report here

 

Digital Audit & Tune-Up, Online Fundraising, Social Media Strategy, AdWords/Search Engine Marketing, Email Strategy, Website Redesign Strategy, Data-Driven Display, Digital Team Recruitment, Website Analytics

Author

Erik Gensler
Capacity Interactive



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2016 Arts Industry Digital Marketing Benchmark Study

Want to see how your digital marketing efforts stack up with more than 180 arts organizations across the country? The 2016 Arts Industry Digital Marketing Benchmark Study is now available.

 

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